'Breaking All Limitations': Viglacera journey at Cersaie 2023

Cersaie 2023 stands as one of the foremost international events in construction materials and design, providing the platform for Viglacera to showcase its commitment to innovation and excellence while setting new standards in the construction materials industry.

Continuing its historic participation from 2022 as the first Vietnamese enterprises to exhibit at Cersaie in Italy, Viglacera is highly anticipated, alongside renowned global brands like RAK Ceramics, Kale and Halcón Cerámicas,...distinctly setting itself apart from other Asian participants.

The booth will feature an array of standout tile products under the Viglacera brand, attracting the attention and visits of a diverse audience, including customers, business leaders, and experts from various fields within the construction industry, all from around the world.

Viglacera's booth at Cersaie 2023 in Bologna, Italy. Photo courtesy of Viglacera

Viglacera's participation at Cersaie 2023 goes beyond mere product display; it signifies a declaration of "Breaking All Limitations" and communicates Viglacera's strategies and direction in challenging existing standards and revolutionizing the construction materials sector.

The brand's commitment is to bring "Made in Vietnam" products to stand with leading manufacturers from Europe.

Vietnam currently ranks as the fifth-largest tile producer globally, and Viglacera proudly holds the 19th position in the ranking of the world's largest tile manufacturers.

With nearly five decades of technological advancements, Viglacera is the first Vietnamese manufacturer to offer a wide range of tile thickness options: slim (6 mm), standard (9 mm), and thick (20 mm), along with various surface finishes, including anti-slip capabilities for all types of tiles: glossy, matte, and lappato.

Viglacera's high-quality tiles showcased at Cersaie. Photo courtesy of Viglacera

Incorporating innovative body technology, Viglacera provides consistent technical porcelain tiles that enhance tile durability, with color body and white body options to create premium aesthetic effects.

All products meet the highest standards for green technology and sustainability when exported to European markets.

Viglacera's products have firmly established their presence in major markets such as the United States, the United Kingdom, Germany, Italy, South Korea, Taiwan (China), and Australia.

Despite facing numerous market challenges, Viglacera's tile exports in 2023 have seen remarkable growth, with the first 8 months of the year recording an impressive increase of 223% compared to the same period last year.

As the 19th largest tile manufacturer in the world, Viglacera takes pride in its ability to respond rapidly and provide the highest quality products to customers worldwide.

Specifically, during Cersaie 2023, Viglacera secured an order to supply 254 containers, equivalent to 315,000 square meters of tile, in October 2023 to Emser Tile - one of the largest tile distributors in the United States.

Through this partnership, Viglacera continues to solidify its reputation, manufacturing capacity, and supply capabilities on par with multinational conglomerates worldwide.

Viglacera and Emser Tile successfully signed at Cersaie exhibition. Photo courtesy of Viglacera

Vasta Stone, a luxury sintered stone brand under the Viglacera umbrella, serves as a clear testament to Viglacera's commitment to elevating Vietnam's reputation on the global stage.

With a world-reaching strategy, Viglacera embarks on a journey to introduce top-notch innovations in the field of sintered stone, proudly showcasing products that are made in Vietnam.

The brand believes in the potential of sintered stone, and its booth acts as the embodiment of this belief, inviting visitors to explore the finest sintered stone products.

Vasta Stone's booth at Cersaie 2023. Photo courtesy of Vasta Stone

A representative of Viglacera said that Cersaie 2023 serves as their platform to demonstrate their unwavering commitment to pushing the envelope in the construction materials industry.

"We are excited to introduce our innovative products and solutions, which have the potential to redefine industry standards," he said.

With a 220 m2 booth that promises to redefine the visitor experience, Viglacera, along with Vasta Stone, is set to shine at Cersaie 2023.

The brands' participation not only highlights Vietnam's capabilities and expertise but also underscores its commitment to innovation, sustainability, craftsmanship, and excellence.

"It's not just about redefining industry standards; it's about showcasing to the world what Vietnam can achieve. We warmly invite all attendees and stakeholders to visit our booth at Cersaie 2023. Join us to witness the future of construction materials and explore the groundbreaking innovations poised to shape the industry's future," said the Viglacera representative.

Find more information about Viglacera and its participation in Cersaie 2023 here.