400 businesses attend elevator digital media forum

The event "Leading the New Era of Advertising - Elevator Digital Media Forum" was co-organized by MMA Global and Chicilon Media, drawing leaders and experts from Chicilon Media, Vista Media, Group M, Omega, Vietnam ADK Group, BlueMedia, Global Bridge, NielsenIQ, Nestlé...

Guo Zhi Feng, Chairman and CEO of Chicilon Media, speaking at the event. Photo courtesy of Chicilon Media

Rachana Lokhande, founder of Global Bridge, brought the topic "Global Perspectives on Elevator Digital Media in India" to the forum.

She emphasized the advantages of this type of media in reaching consumers and affirmed that this form of media has become an indispensable tool in brand marketing and product promotion.

Rheerah Raina, Vice President and Head of Integrated Marketing and Communications at Mastercard, brought a new perspective through the presentation "The Future of Shopping: From Brand to Commerce on DOOH."

The speech showed the connection between brand communication and elevator digital media.

Also at the forum, Phan Trong Nghia, Co-Sales Director of Southern Region of Chicilon Media, talked about the advantages of promotional campaigns using this channel.

According to Nghia, this format helps increase brand recognition and product value by accurately identifying target consumers.

He also shared about the role and position of Chicilon Media in the field, contributing to laying the foundation for the success of brands in the market.

The forum attracted more than 400 executives and marketers. Photo courtesy of Chicilon Media

The forum also creates opportunities for strategic partners in the industry to meet and cooperate.

According to a research by TNS China, elevator digital media channels are more effective in enhancing brand recognition and consumer recall compared to other advertising formats such as television, internet, and outdoor billboards.

In high-end residential areas and office buildings, where many high-income consumers are concentrated, unique elevator advertising will help enhance brands' influence in the market.

Rohit Dadwal, CEO of MMA Global APAC, said that the development of elevator digital media channels in the Asia-Pacific region has made significant progress.

With continuous technological innovations such as artificial intelligence integration, real-time data analytics, and programmatic advertising, this channel is becoming more and more dynamic and personalized in public spaces.

"For the Vietnamese market, the rapid urbanization and growing middle class have opened up many opportunities for this format. In the future, this channel will play an increasingly important role in the advertising market in Vietnam," said the MMA Global representative.

Speakers at the event. Photo courtesy of Chicilon Media

In Vietnam, Chicilon Media is a prominent player in this market.

The company has been operating for 18 years, owning more than 40,000 advertising screens, accounting for 93% of the effective market share of the channel.

Guo Zhi Feng, Chairman and CEO of Chicilon Media, affirmed at the forum that the company will continue to focus on expanding the channel and providing advanced marketing solutions to advertisers in Vietnam.

"Chicilon Media is committed to bringing profits to clients through effective and creative advertising campaigns," said Guo.

A similar forum will take place on Sept. 26 in Hanoi.