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consumer behavior
More Vietnamese choose saving over spending

More Vietnamese choose saving over spending

Despite a growing positive sentiment towards the economy and personal finances, more Vietnamese are choosing to save rather than spend.
Upgrading to latest iPhone every year costs less than buying milk tea daily

Upgrading to latest iPhone every year costs less than buying milk tea daily

Many people opt for priciest iPhones but only use their basic functions

Many people opt for priciest iPhones but only use their basic functions

Businesses take a hit as bubble tea craze cools down

Businesses take a hit as bubble tea craze cools down

Bubble tea brands had a bad year last year due to dwindling demand and increasing pressure to lower prices to attract customers.
September 2, 2024 | 04:00 pm PT
Quiz: Which Asia-Pacific country has the highest rate of online shopping using mobile phones

Quiz: Which Asia-Pacific country has the highest rate of online shopping using mobile phones

Some 67% of consumers in this Asia-Pacific country use their phones to shop online daily or weekly, the highest rate in the region.
August 26, 2024 | 03:00 pm PT
Shopee, TikTok Shop account for 93% of online retail

Shopee, TikTok Shop account for 93% of online retail

The gap between Shopee and its main rivals in the e-commerce market has widened, with the platform now holding a 71.4% market share while TikTok Shop ranks second with 22%.
August 16, 2024 | 04:29 am PT
Vietnamese shoppers spend nearly $32M a day online

Vietnamese shoppers spend nearly $32M a day online

Nearly VND800 billion (US$31.6 million) worth of goods were sold every day on the top five e-commerce platforms in the first half of this year.
July 28, 2024 | 04:47 pm PT
Vietnam, Thailand emerge as Southeast Asia’s fastest growing e-commerce markets

Vietnam, Thailand emerge as Southeast Asia’s fastest growing e-commerce markets

Vietnam and Thailand have emerged as the two fastest-growing e-commerce markets in Southeast Asia, according to a new report.
July 19, 2024 | 08:01 pm PT
Consumers' belt tightening hits businesses

Consumers' belt tightening hits businesses

Dang Hoang of HCMC has been cutting back on discretionary purchases like dining out, coffee and branded clothing since the beginning of this year.
July 18, 2024 | 03:28 pm PT
Shopee pilots new policy extending customers’ order cancelation window

Shopee pilots new policy extending customers’ order cancelation window

Shopee is testing a new policy that allows customers to cancel orders later in the shipping process as part of efforts to win business, placing pressure on sellers.
July 4, 2024 | 08:53 pm PT
17 million Vietnamese products sold on Amazon in 2023

17 million Vietnamese products sold on Amazon in 2023

The number of Vietnamese products sold on Amazon soared by 300% in the previous five years to 17 million in 2023.
June 27, 2024 | 07:35 pm PT
Many people love luxury brands but choose to use counterfeit goods

Many people love luxury brands but choose to use counterfeit goods

While my family steadfastly avoids fake luxury items, I've observed that many Vietnamese consumers, despite their professed love for high-end brands, opt for counterfeits.
May 19, 2024 | 03:19 pm PT
Shopee races past other e-commerce rivals, TikTok Shop in second place

Shopee races past other e-commerce rivals, TikTok Shop in second place

Shopee continued to dominate Vietnam’s e-commerce market with a 67.9% share in the first quarter, followed by TikTok Shop with a 23.2% market share.
April 30, 2024 | 03:00 pm PT
Saigonese prefer going out for non-alcoholic drinks: report

Saigonese prefer going out for non-alcoholic drinks: report

Drinking outside home accounts for 59 percent of the total spending on non-alcoholic drinks in HCMC.
December 13, 2019 | 02:58 am PT
 
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