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Vietnam online spending
Vietnamese consumers spend $16B on online shopping, among highest in Southeast Asia

Vietnamese consumers spend $16B on online shopping, among highest in Southeast Asia

Vietnamese consumers spent an estimated US$16 billion on online purchases via platforms such as Shopee, Lazada and TikTok Shop in 2024, placing the country among the top three e-commerce markets in Southeast Asia.
Vietnamese consumers spend $35M a day online shopping

Vietnamese consumers spend $35M a day online shopping

 
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