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Vietnam e-commerce
Vietnamese spent $1.3B a month shopping online

Vietnamese spent $1.3B a month shopping online

Vietnamese shoppers spent on average of VND34 trillion (US$1.3 billion) a month in the first nine months on e-commerce platforms Shopee, TikTok Shop, Lazada and Tiki, a report said.
Vietnam e-commerce growth beats government target

Vietnam e-commerce growth beats government target

Vietnam to host 2025 e-commerce and digital technology application forum in HCMC

Vietnam to host 2025 e-commerce and digital technology application forum in HCMC

Livestream revolution: How a leader turned a poor district into a $196M digital village

Livestream revolution: How a leader turned a poor district into a $196M digital village

By staying up until 1 a.m. to answer online inquiries, Le Van Binh kick-started a digital transformation that helped Phu Xuyen District earn revenues of VND5 trillion (US$196 million).
August 14, 2025 | 06:47 pm PT
E-commerce boom leaves small sellers behind

E-commerce boom leaves small sellers behind

The e-commerce market is becoming increasingly challenging for small players, who cannot compete with domestic brands with a big reputation and marketing budget or foreign sellers with competitive prices.
July 31, 2025 | 02:53 pm PT
Vietnamese consumers spend $7.8B on online shopping in H1

Vietnamese consumers spend $7.8B on online shopping in H1

Sales on four e-commerce platforms in Vietnam, including Shopee, Lazada, Tiki and TikTok Shop, hit VND202.3 trillion (US$7.8 billion) in the first six months of this year.
July 30, 2025 | 03:00 pm PT
TikTok Shop zooms up to narrow gap with ecommerce leader Shopee

TikTok Shop zooms up to narrow gap with ecommerce leader Shopee

China’s TikTok Shop is narrowing the gap with Singapore’s Shopee at the top of the Vietnamese online retail market, thanks to a surge in sales this year.
July 25, 2025 | 04:00 pm PT
Vietnamese consumers spend $16B on online shopping, among highest in Southeast Asia

Vietnamese consumers spend $16B on online shopping, among highest in Southeast Asia

Vietnamese consumers spent an estimated US$16 billion on online purchases via platforms such as Shopee, Lazada and TikTok Shop in 2024, placing the country among the top three e-commerce markets in Southeast Asia.
June 27, 2025 | 10:36 pm PT
Shopee, TikTok Shop squeeze Tiki almost entirely out of e-commerce market

Shopee, TikTok Shop squeeze Tiki almost entirely out of e-commerce market

Shopee and TikTok Shop dominated Vietnam’s online retail landscape in the first quarter with a combined 97% market share, squeezing out Lazada and pushing Tiki’s share to near zero.
April 22, 2025 | 12:48 am PT
Shopee, TikTok Shop fee hikes to squeeze vendors’ profits

Shopee, TikTok Shop fee hikes to squeeze vendors’ profits

Shopee and TikTok Shop are set to hike their platform fees next month, a move that is certain to force small vendors to hike prices to stay afloat.
March 17, 2025 | 12:40 am PT
Vietnamese consumers spend $35M a day online shopping

Vietnamese consumers spend $35M a day online shopping

Vietnamese consumers spent an average VND874 billion (US$34.6 million) a day last year on online shopping across five major e-commerce platforms, a study has shown.
February 9, 2025 | 05:00 am PT
Vietnam's e-commerce explodes in 2024

Vietnam's e-commerce explodes in 2024

Vietnam's e-commerce achieved new records in 2024, driven by the growing habit of online shopping, which boosted livestreaming and attracted new players to the industry.
January 30, 2025 | 04:00 am PT
E-commerce market soars to $25B

E-commerce market soars to $25B

Vietnam’s e-commerce market surpassed US$25 billion this year after growing by 20% from 2023 and exceeding earlier estimates.
December 24, 2024 | 06:39 pm PT
Chinese online seller Temu scraps Vietnamese language option over licensing issues

Chinese online seller Temu scraps Vietnamese language option over licensing issues

Temu has removed the Vietnamese language option on its app since that requires the Chinese e-commerce platform to register in Vietnam.
December 4, 2024 | 11:13 pm PT
Temu, Shein must register with Vietnam government in November or be blocked

Temu, Shein must register with Vietnam government in November or be blocked

The Vietnamese government said it will block Chinese retailers Shein and Temu if they do not register their operations with the trade ministry by the end of November.
November 12, 2024 | 12:35 am PT
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