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Phuc Long
Former Starbucks Vietnam head becomes Phuc Long beverage chain CEO

Former Starbucks Vietnam head becomes Phuc Long beverage chain CEO

Patricia Marques, formerly the chief of Starbucks Vietnam for over 11 years, has been named the CEO of beverage chain operator Phuc Long Heritage.
Masan uses M&A to increase shareholder value

Masan uses M&A to increase shareholder value

Beverage chain Phuc Long’s revenue plunges 14%

Beverage chain Phuc Long’s revenue plunges 14%

Masan increases Phuc Long stake to 85%

Masan increases Phuc Long stake to 85%

Conglomerate Masan Group has bought another 34% in beverage chain Phuc Long Heritage to increase its ownership to 85%.
August 22, 2022 | 07:25 pm PT
Masan acquires majority stake in Phuc Long tea chain

Masan acquires majority stake in Phuc Long tea chain

Conglomerate Masan announced Wednesday that it has spent an additional $110 million to increase its ownership in the Phuc Long beverage chain from 20 percent to 51 percent.
February 9, 2022 | 05:56 am PT
Coffee chains race to establish global presence

Coffee chains race to establish global presence

Vietnamese coffee chains are moving to establish themselves in foreign markets as part of expansion plans as well as a strategy to deal with increased domestic competition.
June 29, 2021 | 03:57 pm PT
Phuc Long tea chain to open first US store

Phuc Long tea chain to open first US store

Phuc Long beverage chain will open its first store in the U.S. next month, following in the footsteps of other Vietnamese coffee brands that have branched out to other markets.
June 23, 2021 | 03:47 pm PT
Masan acquires 20 pct stake in Phuc Long tea chain

Masan acquires 20 pct stake in Phuc Long tea chain

A subsidiary of the Masan Group conglomerate has signed an agreement to acquire a 20 percent stake in tea shop chain Phuc Long Heritage Jsc.
May 24, 2021 | 12:40 am PT
Beverage chain's revenues surge with Hanoi expansion

Beverage chain's revenues surge with Hanoi expansion

Beverage chain Phuc Long saw revenues rise nearly 65 percent over 2018 to VND779 billion ($33.7 million) last year after expanding operations to Hanoi.
September 25, 2020 | 04:55 pm PT
Top coffee chains record double digit growth

Top coffee chains record double digit growth

Five coffee chains are locked in a race for top spot in Vietnam, but Highlands Coffee is the clear leader so far.
June 11, 2019 | 05:34 pm PT
Has Starbucks met its match? Vietnamese coffee chains ready to take on global giants

Has Starbucks met its match? Vietnamese coffee chains ready to take on global giants

Competition is brewing among local and international coffee players.
January 15, 2017 | 10:45 pm PT
 
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