Luxury brands favor Vietnamese fashionista

Chau Bui’s rise to fame in Vietnam began with freelance modeling, a trade she has gradually leveraged into establishing herself as one of the country’s most prominent fashion influencers. Her followers love her personal flair and eye for picking out unique high-fashion outfits to showcase on social media.

High-end brands such as Louis Vuitton, Burberry, Dior and Gucci have made Chau Bui the face of their campaigns in Vietnam to increase their coverage with young people.

Her mix-and-match style is unafraid of experimenting with new and unfamiliar ideas. Both the latest trends and her own bold aesthetic are well-blended in her outfits.

Thanks to her close relationship with major fashion houses, Chau has often been seen sitting in the front row with Dior, Dolce&Gabbana and Louis Vuitton at recent fashion weeks.

In addition to attending fashion weeks from Milan to Paris, Chau has been featured in a variety of photo collections promoting top designers and brands with a multitude of fresh and diverse looks that have become her trademark.

Every time Chau Bui shows up in public, she always brings a new look. From dark and powerful to bright, cheerful and minimal, she seemingly nails any outfit effortlessly.

Here’s Chau Bui exhibiting a sharp and luxurious Asian beauty at a Prada event.

In this Versace outfit, the 25-year-old fashionista exudes charm and freedom.

Chau Bui gives this 1970s vintage Gucci look a bit of sexiness and rebellion.

The model influencer looked like a doll in an all-pink outfit by Valentino.

An elegant and classic look as embraced by Chau Bui with a white lace dress and Lady Dior bag.

She switched things up with red hair for a Coach event in New York last September.

Five years after being recognized as the Top Fashion Influencer at the Influencer Asia Awards, Chau Bui has made giant steps in the fashion scene. Aside from collaborating with international brands, she also actively promotes local brands.