People who flocked to the beach in late December including many tourists, were shocked to see the erosion along Vo Nguyen Giap Street in Son Tra District with 15 meters of soil being washed into the water.
The place has many large hotels.
Powerful waves collapsed embankments, forcing some hawkers to close their eateries along the beach and leave.
Kim, 39, a business owner in the area, said the coastline has been eroding for the last five days.
"The tide used to be gentle, but now the waves have washed away a long stretch of sand."
The coast guard booth is now on the water's edge.
The stretch of beach has been temporarily fenced off as a safety measure.
A section of a walkway on My Khe Beach has been washed away in the erosion.
In October 2022 a section of coast along Vo Nguyen Giap Street some 500 meters from My Khe experienced similar erosion during a tropical storm.
Sandbags have been placed along the eroded coastline, but they are at risk of being swept away by the relentless tides.
Authorities have installed signs prohibiting swimming in areas affected by landslides along the coast.
The 900-meter-long My Khe, which runs from the base of the Son Tra Peninsula to Marble Mountain, is famous for its smooth white sand and warm waters all year round.
It also offers a variety of adventure sports.
Some shop owners moved inland, but within just a few days the pounding waves have almost reached their new location.
City authorities are planting nearly 3,500 coconut trees along the coastline in an effort to bind the soil, but they are at risk too.
Man Thai Beach in Son Tra District three kilometers away has also suffered severe erosion, with a stretch of about 50 meters along the water being affected.
The water has advanced to within five meters of the walkway.
Erosion at My Khe beach, Son Tra District. Video by Nguyen Dong
