According to Booking.com's latest Sustainable Travel and Sustainability Report, 78% of Vietnamese travelers want their spending to support communities, while 85% seek cultural experiences. This is creating opportunities for community tourism while helping locals earn incomes and preserve crafts.
The survey was conducted in January 2026 of 32,500 people in 35 countries and territories, including 1,000 in Vietnam.
The five villages were selected based on criteria including tourism awards, visitor experiences, and online search interest.
Photo by Nguyen Dong
Lung Tam Village, Tuyen Quang Province
According to the report, 28% of Vietnamese travelers have joined tours or activities to learn about local culture and interact with residents.
Lung Tam Village is one such destination. Linen weaving is part of the H'Mong people's daily and spiritual life. Each product goes through 41 steps, from weaving and indigo dyeing to painting patterns with beeswax.
Starting with 10 members, the Lung Tam Linen Weaving Cooperative now provides jobs for more than 100 locals, mostly women. Tourism helps bring the products to more visitors, brings an extra income, and helps preserve the craft.
Photo by Xuan Phuong
Tra Que Village, Hoi An
Tra Que, which dates back to the 16th century, is a vegetable growing village in Hoi An. It sits on alluvial land between the Co Co River and Tra Que Lagoon. 300 farmers cultivate 18 hectares, growing around 20 kinds of vegetables and herbs.
Tourism here builds on farming, giving the farmers an extra income while they keep growing vegetables. Visitors can walk or cycle around the village, learn about farming techniques and try their hand at working in the fields.
Photo by Nguyen Dong
Thai Hai Village, Thai Nguyen Province
UN Tourism named Thai Hai one of its "Best Tourism Villages 2022". The village is an ecological preserve with 30 stilt houses belonging to the Tay people, in which four generations usually live together.
Tourism revenues support efforts to preserve the Tay language, traditional singing and medicine, and organic farming. Visitors can experience Tay life, learn to make rice wine, pick tea, and try local food.
Photo by Nga Thanh
Sa Dec flower village, Dong Thap Province
For more than a century, flower growing has been the livelihood in Tan Quy Dong Commune, known as Sa Dec flower village. Some 2,000 varieties of flowers and ornamental plants are grown on 85 hectares along the Tien River.
Because the terrain floods, growers plant flowers on raised racks and use boats to move between the beds. Locals earn additional incomes from selling flowers to tourists and offering other services.
Visitors can combine a visit to the village with trips to Tram Chim National Park and the Gao Giong cajuput forest to explore the local scenery.
Photo by Bui Van Hai
Lo Lo Chai Village, Tuyen Quang Province
Located near Vietnam's northernmost point, Lo Lo Chai was named by UN Tourism one of its "Best Tourism Villages 2025". Community tourism here provides livelihoods for residents. It also helps preserve local culture and the rammed-earth houses that are hundreds of years old.
Of the village's 120 households, more than 50 have entered tourism by converting old houses into homestays while retaining their architecture. Visitors can stay in rammed-earth houses, explore the village, learn traditional embroidery, and plant and harvest crops with locals.
