The latest iPhone was available for preorders in Vietnam from September 22 and officially sold at stores from Friday.
In the past two years, some store chains have switched to delivering the iPhone in the morning such as CellphoneS, Shopdunk while others still maintain the practice of selling it from midnight such as FPT Shop, TopZone, Minh Tuan Mobile, Di Dong Viet, Viettel Store.
500 people waited to receive their phones at Minh Tuan Mobile system in Ho Chi Minh City on Thursday night.
"I've been here since 9:30 p.m. At first I planned to pick it up early tomorrow morning, but then I got curious and here I am," said Ngoc Minh who lives in District 1.
The delivery was scheduled to start at midnight, but some stores moved it earlier to 10 p.m.
People wait in front of the two stores of TopZone and Viettel Store on Xa Dan Street in Hanoi to get their iPhone 15.
In Hanoi, heavy rains that flooded many streets on Thursday morning forced many dealers to reduce the scale of the sales opening event.
Viettel Store plans to deliver 5,000 phones on the first day.
Customers complete steps to confirm the order and pay the bill to receive the device late Thursday night at a FPT Shop's store.
A representative of the shop said that 2,000 iPhone 15 were delivered within the night.
200 customers gather at an event to launch iPhone 15 held by TopZone chain in HCMC.
A representative of the chain said about 5,000 devices were delivered to 25 of its stores nationwide on Thursday night.
A woman expresses excitement being one of the first in Vietnam to officially own an iPhone 15.
Most of the iPhones delivered on Thursday night were pre-ordered with deposits ranging from VND500,000 to VND2 million. In case of customers want to cancel the order, they will receive a full refund.
Hoang Van Son, 23, holds his iPhone 15 Pro Max at a TopZone store.
"This year the natural titanium color is the most beautiful. When I look at the photo at first I didn't like it very much, but in fact, it is much more beautiful and luxurious than in photos," Son said.
The model has received the most preorders in Vietnam.
Carefully opening the box and peeling off the seal of the iPhone 15 Pro Max, Le Van Huyen said he had traveled 40 km from his home in Bac Ninh Province to Hanoi to get the phone.
He placed an order on September 22, but could not get the natural titanium color in time and had to switch to white titanium.
In addition to those who had pre-ordered, stores were crowded with those coming to experience the new iPhone 15 on the first day of display in Vietnam.
Mobile chains across the country revealed that the number of Apple's new phone orders this year was higher than expected.
The Shopdunk system said to have received more than 14,000 orders for iPhone 15.