The event, directed by a French creative expert Henri Hubert, featured a unique theme centered around the concept of "4": four key influencers, four workspaces, and a vibrant palette of four colors.
Attendees enjoyed lifestyle performances, interactive dance shows, and discussions on sustainable consumption.
The creative brief transformed the product launch into a lifestyle creativity experience, emphasizing individuality and technological innovation.
The event highlighted the significance of the Pop Icon Keys' colors, each representing distinct workspaces and influencers.
Henri Hubert's extensive background in fashion capitals like Paris and emerging markets in Vietnam influenced the event's concept, reflecting his vision of merging personal style with cutting-edge design features for daily tech use.
Henri Hubert, a renowned creative director with over 40 years of experience in the luxury and fashion industries, shared that the event concept of incorporating Logitech's product colors into the event's theme was tended to connect with the "work newbies" audience in Vietnam.
Attendees had the chance to explore an experimental exhibition, with interactive displays showcasing the products in four themed workspaces. A freestyle catwalk curated by Henri Hubert further underscored the event's focus on creativity and individuality, capturing the essence of a new generation's lifestyle in a modern city.
The launch was supported by technology companies such as Viewsonic, LG, and Epione, reflecting the excitement in the technology industry for the product concept and event program. Henri Hubert emphasized that technology is now a medium for expressing style, extending traditional creative boundaries.
Logitech’s collaboration with Clinique further aims to enhance everyday lifestyle routines by merging innovation with self-expression. The event, part of the Logitech Month of Heritage, celebrates cultural richness and inspires audiences with new ways to connect and create.
Reflecting on the success of the event, Henri Hubert expressed excitement for future projects, stating, "This is just the beginning; we have more inspiring projects to unveil in the coming months."
