By noon, gold shops in both Hanoi and HCMC experienced a significant increase in numbers of customers.
In Hanoi's Cau Giay District at 12 p.m., numerous individuals were found waiting outside a gold shop, anticipating their turn.
In District 3 of HCMC, many customers visited a shop to purchase gold bars and rings on Monday, the 10th of the Lunar New Year, a day that is believed to bring wealth and prosperity to those who buy gold.
Le Van Tam, 73, of Hai Ba Trung District said he went to a store at 5.30 p.m. to buy gold rings.
“I buy gold every year on this day for luck.”
At 7 a.m. a larger number of people had arrived at some shops.
Sellers said many people had bought gold even before the God of Wealth Day due to fear prices might rise.
Bao Tin Minh Chau, a renowned chain, started getting online orders last week and so expects sales to be higher than last year.
Le Ngoc Trang in Binh Thanh District bought a new bracelet before work in hope of getting luck for the whole year.
