The total number of international visitors to the country in the first ten months of 2023 reached nearly 10 million, exceeding the initial target of 8 million for the whole year.
South Korea remained the biggest source of visitors to Vietnam with 2.9 million holidaymakers, followed by China. The two markets accounted for 42% of the total number of tourists to Vietnam.
The U.S. ranked third while Taiwan and Japan ranked fourth and fifth.
In Southeast Asia, the top three markets were Thailand with 392,000 visitors, Malaysia with 372,000 tourists and Cambodia with 326,000 holidaymakers.
In Europe, three countries with the largest numbers of visitors to Vietnam were the U.K., France and Germany.
VNAT attributed the higher-than-expected number of foreign tourist arrivals to Vietnam to efforts to develop new products, improve service quality and promotion activities.
The Ministry of Culture, Sports and Tourism has adjusted the target of 8 million foreign tourists to 12 - 13 million for the whole 2023 to accelerate recovery and development of the tourism industry in an effective and sustainable manner.