Vietnam leads Asia in AI adoption for travel planning: Agoda

By Hoang Phong December 7, 2025 | 07:30 pm PT

People gather on Tran Phu Street in Hanoi to watch the National Day parade on Sept. 2, 2025. Photo by VnExpress/Nguyen Dong

Vietnamese travelers are at the forefront of using artificial intelligence (AI) for travel planning, according to a recent report by online platform Agoda.

The survey found that 81% of Vietnamese respondents are likely to use AI to plan their next trip, the highest rate among the nine Asian markets surveyed.

When it comes to trust in AI-generated information, 28% of Vietnamese respondents said they trust it, while 59% felt neutral, and only 13% expressed distrust.

The survey, conducted in October, included 3,353 respondents across India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Taiwan, Thailand, and Vietnam.

Agoda's data suggests that AI is becoming a trusted travel companion across Asia.

Overall, nearly two-thirds of Asian travelers (63%) indicated they are likely to use AI for planning future trips, highlighting a growing appetite for tech-powered travel solutions.

The survey also revealed the average Vietnamese traveler plans trips lasting 4–7 days, primarily with family (61%) or a spouse/partner (18%).

Half of Vietnamese travelers (50%) plan to travel domestically next year, nearly double last year's 26%, according to Agoda.

Reflecting this trend, Vietnam served 125 million domestic tourists in the first ten months of this year, surpassing 110 million in the same period last year.