Sun KraftBeer Festival held at 1,487 m above sea level

Visitors to the event were treated to more than just stunning autumn scenery and iconic landmarks like the Golden Bridge and the French Village. It also celebrated the completion of the Ba Na craft beer brewery, which has taken nearly 10 years to develop, alongside the official launch of the Sun KraftBeer brand.

Festival-goers had the chance to savor delicious beer while enjoying captivating performances, all set against a backdrop of clouds at this mountaintop venue.

A lively beer parade during the Sun KraftBeer Festival 2024. Photo courtesy of Sun Group

One of the main highlights of the festival was the introduction of six distinct craft beers brewed at the Bana Brew House, using exclusive recipes from Camba, a prestigious beer brand with 25 international and European awards under its belt.

Sun KraftBeer follows Germany's stringent beer regulations, using only four natural ingredients: water, barley malt, hops, and yeast. Unlike typical industrial beer, Sun KraftBeer remains unfiltered and unpasteurized, retaining its proteins for a fresh and full-flavored experience.

Premium Sun KraftBeer alongside signature Ba Na delicacies. Photo courtesy of Sun Group

A special feature for visitors during this year's festival was the limited-edition Märzen fresh beer, brewed specifically for the event, accompanied by dishes available exclusively at Sun World Ba Na Hills, such as salted pork knuckle, beef Wellington, and Ba Na sausage.

The festival atmosphere was further enhanced by the grand Beer Parade, held daily at 11:10 a.m. and 2:30 p.m.

This parade featured lively malambo drum rhythms and spirited performances from dozens of international artists. One of the parade's standout moments was the portrayal of the Harvest Goddess, symbolizing the high-quality barley used to craft Sun KraftBeer.

Energetic dances entertain visitors atop Chua Mountain. Photo courtesy of Sun Group

The parade began at Eternal Square, going through the French Village, and stopped at Beer Plaza. Guests could continue the celebration throughout the day with exciting new shows running from morning until night. These performances include the dazzling "Battle of the Stars" show, which features international transgender artists, as well as daring fire dances with evolving LED effects for visually spectacular experiences.

In addition to beer and performances, the festival offered a variety of fun games such as "Who is the Beer King?" held daily at 10 a.m. and 2 p.m. on the Beer Plaza stage, or the "Beer Crate Lifting" game.

Visitors check out the giant beer mug at the Sun KraftBeer Festival 2024. Photo courtesy of Sun Group

Bana Brew House stands as one of the most unique breweries in the world, producing craft beer at a height of 1,487 meters. Visitors can explore a space that blends modern design with ancient Champa architecture, and witness the entire brewing process—from ingredient selection to fermentation and final touches.

The brewery is an attraction at Sun World Ba Na Hills, alongside landmarks like the Golden Bridge, the French Village, Luna Castle, and Eclipse Square. The Beer Happy area at the entrance to the brewery offers a photoshooting spot, featuring symbolic barley clusters that make for a perfect Instagram post.

For those seeking a unique nighttime experience, the 7 p.m. cable car offers an unforgettable ride. After this time, visitors aged 18 and over can enter Ba Na Hills for free and pay just VND500,000 ($20.20) for a combo package that includes round-trip bus transport from Da Nang City to Ba Na, entry to the tourist area, a dinner buffet with fresh beer, a craft brewery tour, live performances, and a campfire experience.

After 8 p.m. daily, guests aged 18 and over can immerse themselves in Ba Na's vibrant nightlife with a series of exhilarating shows, featuring performances from international dancers.