TAT Governor Thapanee Kiatphaibool said the number of foreign tourists during the 2025 New Year period is estimated at 1.56 million, generating approximately 45 billion baht in tourism revenue, surging 16% and 20%, respectively.
Major contribution is also expected from the domestic market, with an estimated 4.41 million Thai visitors, up 29% compared to the same period last year. They will generate 17 billion baht in tourism revenue, a 30% year-on-year rise.
Several factors are expected to fuel this growth. The "Ease of Travel" measures, including visa exemptions for nationals of 93 countries and streamlined entry procedures, are expected to attract more foreign tourists.
The launch of at least 30 new flight routes from key markets such as mainland China, South Korea, Taiwan, India, Scandinavia, and France will further enhance accessibility, the governor said.
Thailand's growing popularity as a New Year destination is also a significant driver. The Southeast Asian country has been recognized by global media outlets such as Condé Nast Traveler, which ranked it among the world's 20 best places to go for New Year's Eve celebrations.
The Thai government has declared five days of public holiday from Dec. 28 to Jan. 1, 2025, providing a strong incentive for travel.
To address concerns about high airfares, the government is collaborating with six airlines to offer a 30% discount on popular tourist routes, including Chiang Mai, Chiang Rai, Krabi, Phuket, Samui, Udon Thani, Ubon Ratchathani and Khon Kaen.
