World's second most visited country no longer top short-haul destination for Britons

The annual event, organized by the U.K.'s Food and Travel magazine, honors excellence across the global travel and tourism industry, with categories spanning hotels, restaurants, and holiday destinations.

Winners are chosen by the magazine's dedicated readership of 31,000, many of whom are professionals aged 26–54 with a passionate interest in travel, food, and wine.

For years, Spain was the top choice for British travelers seeking a quick, sun-soaked getaway.

But Greece's recent surge in popularity reflects a shift in travel trends, as tourists look for more than just beaches and nightlife.

Direct flights from London to Athens take only three hours.

Combined with its Mediterranean climate and diverse attractions, Greece's year-round appeal has made it an increasingly attractive option for British holidaymakers.

Spain, famous for its rich culture, including flamenco music and dance, architecture like the Sagrada Família, and food such as paella and tapas, registered a record 94 million tourists, making it the second most visited country in 2024 after France.