One of world's largest airlines reveals Vietnam as its most popular booking destination

In its latest booking data, Emirates, one of the world's largest carriers, said while familiar destinations remain popular, there is rising interest in places offering authentic culture and a sense of discovery. Vietnam stood out with bookings up 61% year-on-year, overtaking well-established destinations such as Japan and France.

Emirates currently operates a total of 25 weekly flights to three major cities: Ho Chi Minh City, Hanoi, and most recently, Da Nang.

According to Emirates, the Dubai–Da Nang route, which transits through Bangkok (Thailand), is considered a new strategic connection, linking the central Vietnamese city to major European cities and key U.S. economic hubs.

"Vietnam's third-largest city is a gateway to three UNESCO-recognized world heritage sites and boasts over 3,000 kilometers of pristine coastline. For food lovers, Vietnam is also a perfect destination to explore - from bustling street food markets to hidden gems. The country's cuisine promises an unforgettable experience," Emirates said.

Surveys show that Da Nang and Vietnam are enjoying strong interest among German travelers - who are increasingly seeking to explore the Eastern world, including Japan, South Korea, and Seychelles.