NOX Beach Club: new tropical beachfront destination in central Vietnam

NOX Beach Club is nestled in 5,000 sq.m of tropical beachfront, with rippling pools, cozy cabanas, and inviting F&B venues.

The complex, considered one of Southeast Asia’s most spectacular multi-experiential gastronomy and entertainment destinations, has illuminated Vietnam’s central coast for the first time with a launch party to kickstart a new era of stylish, sophisticated, and social hospitality.

Inspired by Hoi An, the exquisite UNESCO World Heritage town just 15 minutes’ drive away, this destination features a large freeform swimming pool, six innovative epicurean venues, cozy cabanas, sun loungers, a retail space, and more, creating a haven for daytime escapes, uplifting entertainment, and after-dark events.

Nestled amid beachfront land at Hoiana Resort & Golf, overlooking the ocean, NOX Beach Club is an upscale oasis where a community of beach lovers, fun seekers, and foodies come together and unwind.
The complex is suitable for parties and relaxation, day or night. A series of day escapes can let couples, friends, and families dive into an ambience of pure poolside and beachfront bliss. Then, as the sun sets and the stars shine, NOX Beach Club’s Night Affairs creates a splash with Saturday Pool Parties, Ladies’ Nights, and Daily Happy Hours, all enlivened with live DJs.
A Girls’ Night Out will be staged every Wednesday, and the White Pool Party will infuse Saturday evenings with a touch of elegance. A live acoustic band will provide the soundtrack to Tuesday evenings, Latino Vibes will shake up Thursday nights, and revelers will be wowed by live fire shows from Thursday to Sunday.
It also can host private gatherings, from social parties to corporate events, all elevated with bespoke activities to make a lasting impression.

As the sun set on March 15, more than 500 guests flocked to NOX Beach Club for its launch party, an evening of electrifying entertainment, authentic cuisine, and inspiring live acts. Amid the tropical landscape, surrounded by lush lawns, palm groves, and the golden beach, revelers were able to experience this dynamic venue for the first time.

Celebrity guests were wowed by rapper Suboi, Vietnam’s queen of hip hop, who performed her new hit "Dau Thien Ha," plus top DJs, dance acts, and a thrilling fire show. Partygoers were also treated to signature dishes and drinks, and the evening was brought to a crescendo with a fireworks display.

The collection of six restaurants and bars at NOX Beach Club caters to every culinary occasion. Seafood Shack infuses the "catch of the day" with South American and Asian flavors, including an original Crudo Bar, while Osteria showcases a taste of Italy with authentic dishes that transport diners’ taste buds to the shores of the Mediterranean.

Chef Omar Ugoletti, NOX Beach Club’s Director of Culinary, delighted guests with his authentic Italian cuisine.

Banh Mi & Noodles presents the local flavors and fragrances of Hoi An with reimagined street food classics like banh mi and pho, infused with a lively beachside vibe, and Grill is a sophisticated setting for premium steaks, fresh seafood, and signature platters, cooked over a charcoal fire and paired with fine wines.

The Courtyard Bar is a must-visit spot for intimate and upscale relaxation, where guests can chill out and savor classic and signature cocktails, and the Beach Club Bar is a chic place to recharge on sunny days, sip refreshing drinks, and grab tasty bites amid the lagoon pool’s rippling reflections.

Jimmy Lopez, General Manager, New World Hoiana Hotel and New World Hoiana Beach Resort, said that they are delighted to welcome the world to NOX Beach Club, one of the largest and most innovative beach clubs in central Vietnam and a ground-breaking new venue that will attract discerning local residents and experience-seeking international visitors. She said this place is more than just a beach retreat; it is a lifestyle. "With the successful launch party, NOX Beach Club has become a must-visit upscale destination. We look forward to shaking up the social scene in Southeast Asia and introducing the NOX spirit to even more destinations in the future," she added.

Giacomo Maroccia, Director of Food & Beverage at NOX Beach Club, added that the launch party was an amazing occasion that gave the clientele a tantalizing glimpse of the glamorous ambience, gourmet food, and great entertainment that await at NOX Beach Club. "This landmark occasion was a huge success, and my team and I have already revealed an exciting program of events and experiences that will strengthen the positioning of NOX as the hottest beachside destination in the region." NOX Beach Club is currently open and welcoming bookings in advance from March 15 to April 15 with a discount of 30%. Click here to book and see more information.