How three generations prioritize differently when booking hotels

By Phuong Anh   April 3, 2024 | 03:31 am PT
Gen Z prioritizes safety and security, Gen M seeks cleanliness while Gen X wants affordable rooms, according to the hotel room reservation application Booking.

In its 2024 Vacation Home Potential Report (motels, hotels, resorts) for the Asia Pacific it published on April 1, the Dutch app said that in Vietnam tourists have different requirements depending on their age.

Một khu nghỉ dưỡng nằm trên núi tại Hà Giang giúp du khách được hòa mình vào thiên nhiên, sông núi và tránh xa cuộc sống ồn ào ở thành phố. Ảnh: Papiu

A resport that stands isolated in a mountain in the northern province of Ha Giang. Photo by Papiu

Of the survey participants 47% belonging to Gen Z (1997-2012) wanted safe and secure resorts, 46% sought transparency in prices and complementary services.

More than 20% group were interested in unique forms of vacation and the opportunities to experience discoveries such as glamping (a kind of lavish camping), and 18% looked for pet-friendly destinations.

For the Millennial generation (1981-1996), clean and tidy accommodation was the top priority (58%) followed by affordable prices (57%) and security (54%).

Hotels with convenient locations such as close to beaches, tourist attractions, public transportation, and stunning landscapes were also high on their list (53%).

A beachfront homestay, having a way leading to the beach (25% voters), pool and BBQ space (24%) or location on hills and mountains, and in secluded places (23%) were all attractive aspects for them.

For Gen X (1965-1980), affordable prices were a vital element (53%) in decision making and so they preferred homestays rather than other accommodation. It was followed by cleanliness (48%).

Gen X also considered other aspects such as security, transparent pricing and simple and swift room reservation process.

Some 29% also liked staying near beaches.

Despite having different top priorities, all three generations want safe, clean, transparently priced, and reliable places.

The survey was done in seven countries, Vietnam, India, Australia, New Zealand, Korea, Japan, and China with 11,000 participants who are owners and hotel room renters.

Varun Grover, country head of Booking in Vietnam, said travelers nowadays not only look for a place to stay only, but also other aspects.

Vietnamese travelers desire individual experiences appropriate to personal hobbies, he added.

Grover hopes that the report on resorts will help hotel owners and tourists better understand the preferences of every generation, thereby adjusting services and requirements to suit each individual.

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