World's most expensive place to buy iPhone 18 Pro charges over $2,800

By Phong Ngo   September 16, 2026 | 05:11 pm PT Google Get VnExpress first in Google Search info See more of the news you trust. Make VnExpress a preferred source to prioritise our updates in your Google search results
Türkiye is the world's most expensive place to buy the 256GB iPhone 18 Pro at $2,837, more than twice the $1,199 price in the cheapest market, the U.S.

Brazil is the second most expensive market at $2,332, followed by Mexico at $1,750, Finland at $1,741 and Hungary at $1,735.

The figures come from Japanese price comparison site Nukeni, which compares Apple Store prices across 37 countries and territories after converting local prices using exchange rates.

The price gap is wider for the 18 Pro Max.

Türkiye is again the world's most expensive market, with the 256GB 18 Pro Max priced at $3,083, about 137% more than in the U.S.

Brazil is the second most expensive market for the Pro Max at $2,527, followed by Norway at $1,927, Finland at $1,914 and Portugal at $1,903.

Apples iPhone 18 Pro in glacier color. Photo by VnExpress/Tuan Hung

Apple's iPhone 18 Pro in glacier color. Photo by VnExpress/Tuan Hung

At the other end of the ranking, the 256GB 18 Pro costs $1,199 in the U.S. and $1,319 in Canada.

Hong Kong has the lowest price in Asia at $1,338, followed by Malaysia at $1,360 and the UAE at $1,388.

Prices for the Pro Max follow a similar pattern, with the 256GB model costing about $100 more in the cheapest markets.

Apple unveiled the 18 Pro and 18 Pro Max alongside its first foldable smartphone, the Duo, in the U.S. on Sept. 9.

The Pro models will begin shipping in the first wave of markets on Sept. 18, while the Duo will follow on Oct. 23.

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