Their investments span non-fungible tokens and digital collectibles, a decentralized finance initiative, a proposed stablecoin, a Bitcoin mining operation, and two memecoins, according to data compiled by Bloomberg.
Following his 2016 election, his legal team established a trust to oversee his business interests, managed by his eldest sons and Mr. Allen Weisselberg, the longtime CFO of Trump’s real estate firm.
Eric Trump, his second son, has stressed that the family’s crypto activities pose no ethical issues.
"There are no conflicts," Mr. Eric Trump told Bloomberg TV in April. "I don’t work with the White House. We’ve believed in crypto for a long time."
Here is a breakdown of the evolution of Trump’s crypto portfolio.
Non-fungible Tokens: December 2022
Trump’s crypto journey began with his enthusiasm for digital collectibles, specifically non-fungible tokens (NFTs).
The Trump Trading Cards NFTs, depicting him in various guises, including as a superhero, have since expanded across four collections. Last year, Trump hosted dinners for buyers of his NFTs, which financial disclosures indicate have generated millions in revenue.
Decentralized Finance: September 2024
Ahead of the U.S. election, the Trump family in September last year launched World Liberty Financial, a crypto project that has acquired millions in cryptocurrencies like Ether and Tron but has yet to deliver promised decentralized finance services, such as intermediary-free lending.
Offering documents reveal that a Trump-affiliated company earns 75% of net revenue, including token sale proceeds, with the family holding 60% of World Liberty’s equity. The project raised $550 million in token sales after the second round last month.
Concerning cryptocurrency, Trump seems to have shifted his view in recent years.
In 2021, he dismissed Bitcoin as a "scam" on Fox Business, saying, "I don’t like it because it’s another currency competing against the dollar," and advocating for heavy regulation.
But during his campaign, he secured significant donations from crypto industry leaders and supporters.
Now in his second term, Trump has issued executive orders to fulfill his pledge to position the U.S. as the global crypto hub, appointed people to advance the sector’s interests, and promoted his memecoin on Truth Social.
Memecoins: January 2025
On the eve of Trump’s inauguration in January, he and Melania launched separate memecoins, a volatile crypto segment with little inherent value.
An initial price spike reportedly earned Trump-linked entities over $11.4 million in fees in January alone, though values later plummeted. The move sparked debate in the crypto community, with some arguing it undermined efforts to legitimize the industry.
Exchange Traded Funds: February 2025
In early February, Trump Media & Technology Group Corp applied to trademark brands for investment products aligned with Trump’s priorities, including a "Truth.Fi Bitcoin Plus ETF," to be launched with Crypto.com.
Notably, the U.S. Securities and Exchange Commission had signaled plans to sue Crypto.com for operating an unregistered securities exchange before the election but dropped the investigation in March, per the company.
Stablecoin: March 2025
World Liberty Financial in March unveiled plans for USD1, a dollar-pegged stablecoin to be issued on Ethereum and Binance Smart Chain, backed 1:1 by U.S. Treasuries, dollar deposits, and cash equivalents.
The announcement preceded major stablecoin legislation advancing in the House Financial Services Committee, with firms touting stablecoins as a means to streamline global transactions.
Bitcoin Mining: March 2025
The Trump family, also in March, revealed plans to enter Bitcoin mining with Hut 8 Corp. In June 2024, Trump met with mining executives at Mar-a-Lago, promising to champion their interests in office.
"Investing in crypto is no longer just about holding Bitcoin," said Campbell Harvey, a finance professor at Duke University.
"There are many different crypto segments. Trump has a presence in lending, a future stablecoin, other cryptoassets, and now a mining operation."