Thailand is second cheapest place to buy iPhone 18 Pro in Southeast Asia

By Phong Ngo   September 15, 2026 | 11:52 pm PT Google Get VnExpress first in Google Search info See more of the news you trust. Make VnExpress a preferred source to prioritise our updates in your Google search results
Thailand is the second cheapest place to buy Apple's new iPhone 18 Pro in Southeast Asia, behind only Malaysia, and the ninth cheapest globally.

The 256GB 18 Pro costs about $1,468 in Thailand, compared with $1,350 in Malaysia, according to Japanese price comparison site Nukeni.

Elsewhere in Southeast Asia, the model costs about $1,492 in Singapore, $1,500 in Vietnam and $1,509 in the Philippines.

Thailand is also the ninth cheapest market globally.

The U.S. offers the lowest price at $1,199, followed by Canada at about $1,320, Hong Kong at $1,339, Malaysia at $1,350 and the United Arab Emirates at $1,388.

Nukeni compares Apple Store prices across 37 countries and territories, converting local prices using exchange rates.

Apple iPhone 18 Pro. Photo by VnExpress/Tuan Hung

Apple iPhone 18 Pro. Photo by VnExpress/Tuan Hung

Thailand remains Southeast Asia's second cheapest market after Malaysia for the 256GB 18 Pro Max, which costs about $100 more than the Pro.

It ranks 10th cheapest globally. The U.S. is the cheapest at $1,299, followed by Canada at $1,433, Hong Kong at $1,466, Malaysia at $1,473 and the UAE at $1,497.

Apple unveiled the 18 Pro and Pro Max last week alongside its first foldable smartphone, the Duo.

Pre-orders for the Pro models opened in Thailand at 7 p.m. Sept. 12, with sales starting Sept. 18. Pre-orders for the Duo will begin at 7 p.m. Oct. 16, with sales starting Oct. 23, according to Khaosod English newspaper.

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