Philippines most expensive place in Southeast Asia to buy iPhone 18 Pro

By Phong Ngo   October 8, 2026 | 03:27 pm PT Google Get VnExpress first in Google Search info See more of the news you trust. Make VnExpress a preferred source to prioritise our updates in your Google search results
The Philippines is the most expensive market in Southeast Asia to buy Apple's iPhone 18 Pro, with the 256GB model priced at US$1,513.

Vietnam ranks second in the region at $1,502, followed by Singapore at $1,483 and Thailand at $1,452, according to Japanese price comparison site Nukeni.

Philippines most expensive place in Southeast Asia to buy iPhone 18 Pro

Malaysia is the cheapest among the five Southeast Asian markets surveyed, with the phone costing about $168 less than in the Philippines.

Globally, Malaysia is the fourth-cheapest market for the 18 Pro, behind the U.S., Canada and Hong Kong. Thailand ranks 10th, Singapore 12th, Vietnam 15th and the Philippines 16th.

Nukeni compares official Apple retail prices across countries and territories, converting local prices into U.S. dollars using exchange rates.

Apples iPhone 18 Pro in burgundy and black colors. Photo by VnExpres/Tuan Hung

Apple's iPhone 18 Pro Max in burgundy and black colors. Photo by VnExpres/Tuan Hung

At the other end of the global ranking, Türkiye is the most expensive market at $2,804, more than twice the U.S. price of $1,199.

Brazil ranks second at $2,389, followed by India at $1,704, Finland at $1,690 and Mexico at $1,665.

Market intelligence firm Counterpoint Research said the 18 Pro and Pro Max cost more in other major markets than in the U.S., attributing price differences to local taxes

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