iPhone 18 Pro Max gets first discounts in Vietnam

The flagship, which debuted in Vietnam on Sept. 18, is now selling for as little as VND41.5 million at some authorized retailers, VND500,000 below its listed price.

Most discounts apply to the black model, while other colors have largely retained their original prices. Individual retailers are setting the reductions independently of Apple, resulting in different prices across stores.

Van Thi Ngoc Yen, Apple category director at Di Dong Viet, told Dan Tri newspaper that improved supplies mean shoppers can now buy the phone in stores without ordering in advance.

As in previous launch cycles, the Pro Max has drawn the most interest among Apple’s latest iPhones in Vietnam.

When sales began, release-day purchase reservations for the 256GB Burgundy model were resold for up to VND51 million, roughly VND9 million above the official price.

Apple's iPhone 18 Pro Max in burgundy color. Photo by VnExpress/Tuan Hung-Huu Danh

The Glacier version carried premiums of VND8 million, while silver and black models were offered at markups of VND5.5 million and VND4.5 million, respectively. Those premiums have since disappeared as availability has improved.

A Minh Tuan Mobile representative said the 256GB version was its best-selling configuration in October. Burgundy Red and Ice Blue together accounted for more than 60% of the retailer’s iPhone 18 Pro Max orders.

Preliminary figures from several retailers indicated that October sales of the 18 Pro Max exceeded those of the 17 Pro Max in the same month last year by more than 30%.

The smaller iPhone 18 Pro also received retail price reductions within weeks of its release. However, a Hoang Ha Mobile representative said demand was slightly below that of its predecessor at the equivalent point after launch.