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A spokersperson of a local retail chain told VnExpress that Vietnam is expected to be among the first markets to receive the new iPhones for the second consecutive year.
Under Apple's typical launch schedule, preorders open shortly after the unveiling, followed by the retail release a week later. This year's expected release date is Sept. 18.
Several companies selling 18 accessories in Vietnam have also said they are only permitted to introduce their products from Sept. 18, further indicating that the new phones could hit shelves that day.
The initial release is expected to include only the 18 Pro and 18 Pro Max. Apple's new foldable iPhone could go on sale later in September, while the standard 18 and iPhone Air 2 are expected to debut early next year.
Apple is expected to open preorders through its online store and authorized retailers in Vietnam about a week before the phones go on sale.
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Customers show unboxed iPhone 17 models. Photo by VnExpress/Quang Dong |
Preorders are expected to begin on Saturday, Sept. 12, a day later than Apple's usual Friday schedule because Sept. 11 marks the 25th anniversary of the terrorist attacks in the U.S., according to tech site MacRumors. Apple made a similar scheduling change for the 6s and 6s Plus.
Last year, the 17 set a preorder record in Vietnam, attracting hundreds of thousands of orders on Sept. 13. A spokesperson of a major retail chain said at the time that an order for a new Apple phone was placed on average once every 40 seconds on the first day.
The Pro and Pro Max models have consistently drawn the strongest interest among Vietnamese consumers.
At its Sept. 9 launch event, the U.S. tech giant could also unveil the Apple Watch Series 12, Apple Watch Ultra 4, a new-generation Apple TV 4K and HomePod mini 2 alongside the 18 Pro, 18 Pro Max and foldable iPhone.
Some sources also predict that the company could introduce its first smart home device with a display, widely referred to as the HomePad.
The 18 Pro and 18 Pro Max are not expected to undergo major design changes but could receive upgrades including improved cameras, potentially the longest battery life of any iPhone, a smaller Dynamic Island and four color options: dark red, black/gray, silver and light blue.
