Bloomberg reported that Apple is shifting its AI focus toward new device categories, with plans for a lineup of smart home products. This could include both advanced and entry-level devices.
The flagship product is said to be a tabletop AI companion. The device will have a 7-inch display similar to an iPad, mounted on a robotic arm capable of swiveling and extending about six inches in any direction to follow the user around a home or office.
Some Apple staff members reportedly call it the "Pixar Lamp," tech blog Macrumors said.
Paired with an overhauled Siri, the device is designed to recall information, make suggestions, and engage in conversations. The updated Siri will have a friendlier tone and may include an on-screen avatar.
The robot will support FaceTime with a Center Stage-style feature that tracks people in the room. It may also include joystick controls to adjust the display for different views during video calls.
Another product in this new lineup is a more basic smart home hub without the robotic stand, rumored to make its debut in 2026. It would offer music control, note-taking, web browsing, and video conferencing.
Both devices are said to run a new operating system called Charismatic, which supports multiple users.
The concept for a smart home hub reportedly dates back to 2022, while work on personal robot concepts has been ongoing since at least last spring.
The robot is still in the prototype phase, and Siri’s visual design has not been finalized. Apple is targeting a 2027 launch, though similar projects have faced delays in the past. It is also developing a wheeled robot with a mechanical arm for use in manufacturing or retail settings.