Tech giant FPT partners with Chelsea FC for global digital transformation

The partnership, announced on Thursday, will see them adopt advanced technologies such as artificial intelligence and data analytics across both the U.K. and global markets.

While specific terms of the deal have not been revealed, FPT said the collaboration is expected to support Chelsea in executing a comprehensive digital transformation strategy.

Core technologies including AI, big data and cloud computing will be used to create more immersive experiences for fans, both at Stamford Bridge and across digital platforms.

FPT will also provide consulting, design, and implementation services to assist the Blues in their international growth and help foster stronger connections with their global supporter base through digital innovation.

Todd Kline, president of commercial for Chelsea Football Club, praised Vietnam’s rapid rise as a global digital hub, saying it demonstrates the strength and capability of the Vietnamese people.

"FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era."

Representatives of Chelsea FC and FPT at Stamford Bridge during the announcement of their global partnership. Photo courtesy of FPT

He added that the partnership is part of the club’s broader technology-driven transformation.

Pham Minh Tuan, executive vice president of FPT Corporation and CEO of FPT Software, said the agreement represents a major milestone in the company’s global expansion efforts.