Vietnam leads Asia-Pacific in streaming YouTube on TV: report

By Minh Nga   October 30, 2021 | 04:00 am PT
Vietnam leads Asia-Pacific in streaming YouTube on TV: report
A person opens YouTube on a smart TV in HCMC, October 2021. Photo by VnExpress/Dang Le
As many as 25 million Vietnamese users streamed YouTube on connected TVs in May, the highest rate in the Asia-Pacific region, YouTube revealed.

The figure is 20 million in Japan and India each, and eight million in India, YouTube announced at their ‘YouTube Brandcast Delivered 2021’ online event Thursday.

According to YouTube, Covid-19 restrictions were the main reason keeping people home, creating opportunities for them to share activities with those they live with.

In Vietnam, 45 percent of internet users own a smart TV or an internet-connected TV, and 28.2 of users have access to the internet via a smart TV and the trend is on the rise, eMarketer, a U.S.-based market research company that provides insights and trends related to digital marketing, media, and commerce, stated last year.

With connected TVs (CTV), Vietnamese users have moved "from me to we" when more than 90 percent of users watched YouTube videos on TV with friends and families, and the same said they pay more attention to a video when co-viewing it with others, YouTube reported.

On the other hand, YouTube CTV viewers said they are "a lot more engaged" as 66 percent said a bigger screen is better as "CTVs enhance both audio and visual quality, creating a more immersive experience for viewers."

As a result, users have watched even more YouTube videos via CTVs.

In May, the average screen time for YouTube CTVs in Vietnam was longer than that on mobile or desktop by 90 percent, YouTube data shows.

Viewing time of humor and football content grew 150 percent year-on-year each, while screen time on variety shows reported 200 percent growth during the same period.

On average, each viewer spent 70 minutes per day watching YouTube in May.

By May, Vietnam had over 950 channels with over one million subscribers, up 35 percent over the same period last year.

The Ministry of Information and Communications said Vietnam had 60 million YouTube users by the end of June.

In July, the ministry proposed several regulations to tighten control on livestream activities on social media platforms, including Youtube, Facebook and TikTok, saying they have not fully abided by Vietnamese laws and that a lot of the content comprises fake news, causing instability and frustration in society and inequality between domestic and foreign companies.

Many individuals and organizations use these platforms to livestream and provide incorrect and offensive information about individuals and organizations, it said.

As of January 2021, out of its population of over 96 million people, the number of internet users reached approximately 69 million, according to a global consumer survey by German data portal Statista.

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