Reality show promotes Vietnam tourism through short stories

BHD and Meta cooperated with the International Cooperation Department and the Ministry of Culture, Sports, and Tourism to launch thev show in HCMC on Friday, gathering nearly 100 content creators, along with the show’s contestants, guests, and reporters.

On the show, 14 content creators from 6 Asian countries will embark on a journey with unique culinary and travel experiences. They will have the chance to discover the country and people of Vietnam through dynamic destinations, including HCMC, Phu Quoc, Ha Long, and Hanoi.

The journey to discover Vietnam is a double challenge for the contestants, as they must complete many tasks from the show while creating reels under time pressure.

Let's Feast Vietnam is expected to bring exciting, thrilling, and desirable entertainment moments to audiences.

At the launch event, the "Reels: Amazing Journey" challenge was launched. It encouraged everyone to create reels about their journey in Vietnam to answer the question "What is Vietnam to me?".

Every Vietnamese or anyone who has visited Vietnam can become a tourism ambassador, promoting the country’s image to the world through reels the hashtags "HanhTrinhKyThu", "LetsFeastVietnam", and "MyVietnam."

Representatives from the Department of International Cooperation under Ministry of Culture, Sports and Tourism, the U.S. Embassy, BHD producer, Meta, and Vietnamese contestants attend the launch event, Aug. 11, 2023. Photo courtesy BHD

Nguyen Phuong Hoa, Head of the International Cooperation Department at the tourism ministry, said that Let's Feast Vietnam brings a youthful and vibrant energy to the journey of discovering Vietnam.

"Vietnam has become the place where young people connect with all the excitement and passion for creativity."

Khoi Le, Country Director of Meta in Vietnam, said that in addition to connecting Asian content creators, the company is excited to be able to promote Vietnam's culture, cuisine, and people through platforms like Facebook and Instagram.

Audiences will experience an authentic Vietnam through reels created by content creators throughout the program.

According to Khoi, Let's Feast Vietnam is both an entertaining reality show and a new and effective campaign to help attract more travelers to visit Vietnam.

"Meta has a long-term commitment to contribute to promoting tourism, stimulating digital economic growth, and conveying valuable messages about Vietnam through short videos like reels, which have become more recently."

At the launch ceremony, U.S. Ambassador Marc E. Knapper said he was pleased to share with the audiences that the U.S. Mission is proud to support Vietnam's creative industry and Vietnamese businesses like BHD in their artistic pursuits.

American companies such as Meta and Netflix have been investing significantly in Vietnam and contributing to bringing diverse entertainment programs to Vietnamese audiences. Let's Feast Vietnam is an example of the strong cooperation in the digital economy between the two countries, Knapper said.

"In July, we just celebrated the 10th anniversary of the comprehensive partnership between Vietnam and the United States. I am even more optimistic about the future of Vietnam's cultural industry as the two countries continue to work together on many exciting projects, such as Let's Feast Vietnam's Amazing Journey," he said.

With 10 episodes, Let’s Feast Vietnam will broadcast every Tuesday and Wednesday on Netflix Asia and DANET platforms from Aug. 15 to 29.

In addition, the reels made by the contestants, as well as behind-the-scenes moments, will be shared on Facebook and Instagram channels of BHD, Meta Vietnam, and on the social media channels of 14 content creators or celebrities participating in the show.