Major beverage maker promotes connectivity 'for a better world'

By Tuyet Anh   September 21, 2020 | 01:00 pm GMT+7
The Anheuser-Busch InBev Company says it will promote practical activities in Vietnam to further its motto of ‘Bringing people together for a better world.’

The company, which produces and markets many famous beer brands, promotes the drink as a way to improve the quality of get-togethers for sporting and musical events, family parties or just friends hanging out with each other.

Millions of people consume Anheuser-Busch InBev products every day and the company wants to make that a positive experience, "by drinking responsibly and drinking to bring people closer together."

Anheuser-Busch Inbev Vietnam brewery factory in Binh Duong.

Anheuser-Busch Inbev Vietnam brewery factory in Binh Duong Province, southern Vietnam.

As part of activities to fulfill its "Dream" of "connecting people for a better world," and to ensure long-term, sustainable growth, the company connects leading professional brewers with modern breweries.

It has 260 factories operating in the top 50 markets in the world. In 2015, after researching Vietnam’s beer-drinking culture, Anheuser-Busch InBev chose the country as its next destination on the "Dream journey."

Accordingly it invested in a high-tech factory that uses natural ingredients and sustainable processes to make delicious beer for both the Vietnamese market and for export to regional countries.

The company stresses its long-term commitment to heritage and quality, noting that it goes back a long way – to the year 1366 and its Den Hoorn brewery in Leuven (Belgium) and to 1852 when it set up a brewery in St. Louis (the U.S.).

The company also emphasizes its long-term commitment to Vietnam as the fastest growing beer market in Southeast Asia and the one with the greatest potential.

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AB Inbev's products.

Among its most popular products, Budweiser, known as the "King of Beers," has been around since 1876 and become a globally renowned brand.

A brewing specialist says: "Budweiser is one of the most difficult beers to produce because the process takes 30 days, twice as long, compared to conventional beer products."

The company says the Budweiser beer produced in Vietnam not only has consistent international quality, but is accompanied by activities to build a community with a common sense of responsibility and passion for culture (particularly electronic music), making it a symbol and evidence of its motto to promote a better world by bringing people together.

Founded in 1366, Anheuser-Busch InBev (AB InBev) is headquartered in Leuven City, Belgium and has branches in many countries, with a team of 170,000 employees worldwide.

It currently owns more than 630 beer brands covering 150 countries and has consistently been among the top five FMCG groups in the world. The prominent beer brands that it owns include Budweiser®, Corona®, Beck's®, Leffe®, and Hoegaarden®.

 
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