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MMUSIC launched as a record label in Vietnam

By May Pham    March 31, 2022 | 08:00 pm PT
METUB Network has announced its project in 2022, MMUSIC, Music Record Label, a music ecosystem and new playground dedicated for Gen Z music artists and audiences in Vietnam.

The MMUSIC launch event took place on March 24 at the METUB Network headquarters, Ho Chi Minh City.

Rapper Tlinh and singer Grey D signed a contract with MMUSIC as exclusive recording artists starting from 2022.

With the desire to accompany, support and provide many precious opportunities for Vietnamese artists to easily reach out to their target audiences and generate new chances for international collaboration, MMUSIC is operated by the METUB Network team, a leading digital and entertainment company in Vietnam.

The launch event welcomed many young Vietnamese artists. Photo by MMUSIC

The launch event welcomed many young Vietnamese artists. Photo by MMUSIC

METUB Network has supported more than 3,000 content creators and 200 brands in promotion campaigns with more than seven billion monthly views. This can be considered the important competitive advantage of MMUSIC to become tailor-made for Gen Z’s music.

We realized that the Vietnamese music industry has prospered, and young artists are increasingly asserting their influences among young audiences. Furthermore, Gen Z artists now have a plethora of potential and passion to pursue their dream and contribute to the development of the industry. We believe that if Gen Z artists can be fully well-equipped and supported by other companies, they are capable of introducing and representing Vietnamese music on the world map, said Tran Thi Bao Trang, Managing Director of MMUSIC.

Grasping market demand and understanding Gen Z artists are our ultimate goal for MMUSIC, she added.

The MMSUCI launch event was organized by METUB Network with the participations of young Vietnamese artists. Photo by MMUSIC

The MMSUCI launch event was organized by METUB Network with the participations of young Vietnamese artists. Photo by MMUSIC

The Vietnamese music industry has witnessed the outstanding activities of the world's biggest music record companies. MMUSIC is launched as a Vietnamese record label that supports recording and distribution with important strategic partners, namely Universal Music Group and Ingrooves.

Additionally, MMUSIC will implement different strategic campaigns for different artists based on their characteristics and expectations. Spontaneously, MMUSIC also offers the future opportunity to expand collaboration between Vietnamese and international artists.

Started as a record label, MMUSIC supports young artists in producing, releasing on all the music distribution platforms in Vietnam and helping them reach out to mass audiences. In future, MMUSIC will play an important role in becoming a bridge connecting artists and brands, media and establishing artists' business based on the fan business model.

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