Logitech empowers short-video creators through hands-on workshop

The event is a key initiative under "The Masters presented by Logitech MX Series," reflecting the brand's ongoing commitment to delivering professional work solutions and inspirational guidance to creative communities.

Henri Hubert (blue jacket), DJ Bnuts (green shoes), and students at the Logitech workshop. Photo courtesy of Logitech

Continuing "The Masters" stories inspired by the MX Series

With the MX Master 4, Logitech introduced the concept of "Masters" -- individuals whose professional achievements and influence serve as inspiration for users of the MX Series seeking to enhance productivity, creativity, and career growth.

Joining the growing roster of Masters, which includes TK Nguyen, CEO of GAM Entertainment; DJ Bnuts, music producer; Hai Vo, co-founder and COO of Nuen Moto; Nguyen Kim Phong, founder of Final Cut Lab; and AI expert Nguyen Hong Phuc, Creative Director Henri Hubert was officially introduced as the program's newest Master during a "Studio Filming" workshop on Jan. 14.

Henri Hubert, Creative Director, presents Pop Icon Keys' videos at the workshop. Photo courtesy of Logitech

The session attracted more than 150 students majoring in marketing and multimedia communications from leading universities in Ho Chi Minh City, including the University of Finance-Marketing (UFM), Hong Bang International University (HIU), and Hoa Sen University (HSU).

From concepts to cultural narratives

Creative Director Henri Hubert guided participants through the pivotal role of concepts and storytelling in short-form video production. He emphasized that thorough preparation, with close attention to color palettes, performance, and the integration of cultural nuances, is essential to crafting compelling video narratives.

As a case study, Logitech shared the production story behind its Pop Icon Keys campaign. Henri Hubert explained how the creative team connected the product's four vibrant colors with the concept of "happiness" in Vietnamese culture, resulting in a visually striking and emotionally resonant campaign.

Complementing the visual storytelling, Master DJ Bnuts demonstrated how music can serve as a catalyst for creative energy on set. By establishing a rhythmic pulse for models and actors, music plays a crucial role in enhancing pre-production dynamics. "While music is undeniably vital in post-production, we will dive deeper into those technical aspects in future workshops," he said.

Beyond the standard canvas backdrop, the workshop space was transformed into an evocative art atelier featuring works by French artist Jérôme Peschard. Living and working in Ho Chi Minh City, Jérôme Peschard is known for his multicultural influences and distinctive use of unconventional materials, oil paintings on treated rusted corrugated iron, capturing the spirit of Vietnamese people and landscapes.

Artist Jérôme Peschard's workstations. Photo courtesy of Logitech

MX Series solutions and futuristic companions

Participants were challenged to work under intense time constraints, with 11 teams tasked with producing a complete video, limited to 10 minutes of shooting across two studio setups and under 10 minutes for editing.

Using MX Master 4 mice, MX Keys, and MX Mechanical keyboards, the teams demonstrated the synergy between high-performance hardware and creative collaboration. Notably, eight of the 11 teams organically incorporated Logitech's broader ecosystem -- including mice, keyboards, headsets, and webcams -- into their storylines, reflecting both a youthful lifestyle and a strong grasp of Logitech software features such as Actions Ring, Logi Options+, and Smart Actions.

Participants enjoy MX Series. Photo courtesy of Logitech

Held at Lim Tower, the same venue where Logitech launched the Pop Icon Keys in October 2024, the workshop allowed participants to immerse themselves in a "Level A" office environment, offering panoramic views of Thu Thiem 2 Bridge and Ba Son Metro Station.

Logitech plans to continue collaborating with its Masters to host specialized workshops and introduce new "Masters" to the growing MX Community.