MUJI launches 4th Vietnam store

The move aims to expand the brand’s operations and gradually move its manufacturing chain to the country.

Opened Thursday, the new store has 1,200 square meters of retail space across two stories. It sells a variety of products including clothes, cosmetics, furniture, household appliances and food.

Customers queue at the fourth MUJi store in Vietnam, MUJI Crescent Mall in District 7, Ho Chi Minh City on November 10, 2022. Photo courtesy of MUJI

Starting now, MUJI will increase the number of products designed specifically for Vietnamese consumers, partnering with local manufacturers in the process.

This transition will lower the chain’s costs and, accordingly, retail prices.

"In the big picture, localization of the manufacturing chain will not only benefit Vietnamese consumers but also contribute to Vietnam’s development. There will be more jobs and new partnership opportunities for local manufacturers," said MUJI Vietnam CEO Tetsuya Nagaiwa.

The company has partnered with Vietnamese designer Linh Trinh and the Vietnam Afforestation and Reforestation Social Company to create tote bags with an environmental theme.

MUJI was established in 1980. It has 1,000 stores globally, with the first in Vietnam launched in November 2020.