The new office, which opened on Tuesday, is located in Gangnam, a popular entertainment and shopping center in Seoul.
Trung Nguyen Legend said in a statement that the average South Korean consumes 367 cups of coffee a year and that South Korea is known for leading the world in new coffee trends.
Trung Nguyen Legend products have been present in South Korea for 10 years and in 2019 the company established a local sales team, seeking to increase revenues and brand promotion.
The company's G7 coffee was among the five favorite coffee brands online in South Korea in 2020, according to market research company Nielsen.
This is Trung Nguyen’s second international office after China. The company opened its first office in Shanghai in 2017.