Beverage giant ThaiBev expands to charging stations, restaurants

By Dat Nguyen   December 2, 2022 | 07:12 pm PT
Beverage giant ThaiBev expands to charging stations, restaurants
Bottles of Sabeco's Saigon beer are seen at a restaurant bar in Hanoi, Vietnam December 18, 2017. Photo by Reuters/Kham
Thailand’s ThaiBev, which owns Vietnam’s biggest brewer Sabeco, will boost investments in restaurants and enter the field of electric vehicle charging stations, a Nikkei Asia report says.

ThaiBev plans to invest up to 8 billion baht ($223 million) in 2023. About 30% of that amount will be allocated to non-beer businesses, and the rest will go into areas like logistics and research and development on health products.

The company plans to increase the number of restaurants it runs in Thailand by about 10%, opening 70 new ones by the end of next year. Thirty-five of the new restaurants are expected to be KFC stores.

The company is studying the new business and plans to install two charging stations at KFC outlets in Thailand this year, the report says. ThaiBev currently operates the KFC fast food chain in the Southeast Asian kingdom.

Electric-vehicle charging facilities is another field the company is exploring. Charging stations will be introduced on a trial basis at two KFC stores this year.

If successful, ThaiBev plans full-scale deployment starting next year at existing stores as well as larger commercial centers.

In Vietnam, ThaiBev bought Sabeco in 2017 for $4.8 billion.

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