Apple appoints first ever Vietnam country manager

While no official announcement has been made, Van’s LinkedIn profile says without disclosing details that she has been holding the post since May, 2022; and some of Apple’s authorized retailers told VnExpress that they have been working with Van in the new role.

Van recently resigned as managing director of Grab Vietnam. Earlier, she was marketing vice president at Unilever Vietnam.

A screenshot of Van's profile on LinkedIn. Photo courtesy of LinkedIn.

Insiders consider the appointment a move to expand the U.S. tech giant’s operations in Vietnam. Previously, its operations in the country were overseen by a regional director.

Apple CEO Tim Cook has said that Vietnam was one of four emerging markets contributed to the company's success in the second quarter of 2022.

"We set June quarter records in the Americas in Europe and in the rest of Asia Pacific region. We also saw June quarter revenue records in both developed and emerging markets with very strong double-digit growth in Brazil, Indonesia and Vietnam and a near doubling of revenue in India," Cook said during the company’s earnings call late July.

There is no official Apple Store in Vietnam yet, and its products are distributed in the country via a network of authorized retailers.

Apple is also recruiting for various positions for its Vietnam operations.