WinMart launches Russia Corner shopping space in Hanoi

The launch ceremony was organized by WinCommerce, the company that operates WinMart, WinMart+ retail chain, in collaboration with Magnit Group and various distributors. The event taking place on June 12, Russia Day, adds even more significance to the occasion.

Russia Corner features more than 170 stock-keeping units (SKUs) from over 30 Russian manufacturers.

The space is designed under the theme "Soul of Russia." All products, ranging from smoked sausages and black bread to Russian chocolates, are officially imported, carefully selected, and offered at promotional prices.

Delegates cut the ribbon to launch Russia Corner at WinMart Royal City in Hanoi, June 12, 2025. Photo courtesy of WinCommerce

Customers can explore Russian culture through iconic products such as blini pancakes, samovar tea, and authentic vodka. These offerings cater to both shopping needs and cultural curiosity, providing Vietnamese consumers with a unique way to experience Russian traditions.

A WinCommerce representative said Russia Corner is part of WinMart's broader strategy to develop experiential shopping models. Each product reflects strong cultural identity, reinforcing the company's mission to create diverse, immersive retail environments for Vietnamese consumers.

Guests visiting booths at Russia Corner at WinMart Royal City in Hanoi. Photo courtesy of WinCommerce

The opening ceremony drew significant interest from local shoppers and included the participation of representatives from the Russian Embassy in Vietnam, Russia's Ministry of Agriculture, the Russian Trade Agency, and retail partners.

WinMart plans to expand cultural activities and interactive experiences related to Russian culture across major supermarkets nationwide.

Customers experience Russian products at WinMart Royal City in Hanoi. Photo courtesy of WinCommerce

According to WinCommerce, the initiative aligns with its long-term goal to elevate the shopping experience, foster emotional connection, and bring global cultures closer to Vietnamese consumers.

From June 12 to 20, visitors to Russia Corner can sample iconic Russian products, join mini-games, and receive themed gifts.