Vietnam international premium products fair focuses on local brands

VIPREMIUM 2023 was a multifaceted affair, encompassing conferences and trade exchanges. Photo courtesy of VIPREMIUM

Anticipation is mounting as foreign supermarkets, distributors, and retailers eagerly await the opportunity to explore Vietnamese offerings at the fair, scheduled from May 30 to June 2.

The event serves as a pivotal platform to bridge foreign importers with domestic manufacturers and exporters, facilitating mutually beneficial partnerships between local exhibitors and global buyers such as Lotte, CJ, Aeon, Central Retail, Lock and Lock, Panasonic, and 711.

Over 250 brands from diverse sectors across the international supply chain are poised to participate. Renowned for its prestige, the event attracts industry leaders spanning food, textiles, footwear, accessories, home goods, furniture, and supporting industries. The total contract amounts to US$75 million.

VIPREMIUM 2023 was a multifaceted affair, encompassing conferences and trade exchanges.

This year, projections indicate a turnout of 15,000 visitors and 1,317 contracts hailing from across the world, reflecting unprecedented global interest.

VIPREMIUM 2024 is set to elevate the luxury sourcing experience with esteemed partners such as the Italian Chamber of Commerce in Vietnam (ICHAM), Canadian Chamber of Commerce Vietnam (CANCHAM).

Featuring a multitude of programs, including business matching sessions, seminars, and a dedicated consultant zone, VIPREMIUM provides exhibitors with a platform to connect with buyers.

Visitors will also receive offerings such as gifts, lucky draws, and interactions with KOLs.

See more information here.