Vietnam bucks stagnant consumer electronics trend

By Viet Phong   July 11, 2018 | 04:05 pm GMT+7
Vietnam bucks stagnant consumer electronics trend
Young people using computers at work in Hanoi. Photo by Reuters/Kham

Vietnam is one of only two Asian economies set to show fourth quarter improvement in the consumer electronics sector.

A study of 14 regional economies, done by BMI Research, a unit of Fitch Group BMI, foresees fourth quarter “movement” in just four economies, with improvements in Vietnam and South Korea, and drops in Malaysia and the Philippines. (See table for details).

Overall, the study “sees stronger sales and improving demographics in Vietnam as well as improving macroeconomic conditions in South Korea” balancing “bleaker macroeconomic outlooks in Malaysia and the Philippines.”

Asia Consumer Electronics Risk/Reward Index, Q418

Country/Territory Industry Rewards Country/

Territory Rewards
Industry Risk Country/

Territory Risk
Q418 CE Score Q-o-Q Change Q418 Rank
Australia 60.0 72.5 85.0 76.0 68.9 0.0 1
Japan 61.6 67.5 85.0 75.6 68.4 0.0 2
South Korea 58.3 55.0 70.0 86.4 63.9 0.1 3
Hong Kong 50.0 70.0 80.0 72.0 62.5 0.0 4
Singapore 45.0 67.5 85.0 84.5 62.4 0.0 5
China 73.3 22.5 55.0 70.0 58.1 0.0 6
Taiwan 45.0 42.5 70.0 86.5 54.9 0.0 7
Malaysia 46.7 37.5 70.0 79.3 53.1 -0.1 8
Indonesia 46.7 27.5 60.0 70.3 47.8 0.0 9
Philippines 45.0 27.5 70.0 67.6 47.8 -0.4 10
India 53.3 10.0 60.0 66.3 45.9 0.0 11
Thailand 41.7 20.0 55.0 79.4 44.7 0.0 12
Vietnam 43.3 20.0 50.0 67.8 42.8 0.9 13
Pakista 38.3 10.0 40.0 45.0 32.8 0.0 14
Average 50.6 39.3 66.8 73.3 53.9 0.1

Vietnam’s Industry Rewards score is predicted to rise by 1.7 points as BMI revised its medium-term audio-visual and handset sales forecasts owing to stronger than expected sales.

It notes that “rapid and aggressive 4G roll-outs by operators in Vietnam and the local adoption of smartphones supporting the new technology will be a boost to handset sales.”

It also finds the computer hardware outlook “coloured by slowing personal computer sales amid continued cannibalisation by smartphones.”

The study says the main supporting factors for increased spending on devices is a combination of robust increase in purchasing power and relatively low device penetration rates in product categories including smartphones and flat-panel TV sets.

It also strikes a note of caution for Vietnam, saying there a significant risk higher value sales do not materialize as incomes rise because of “global and domestic oversupply that extends price erosion in key product categories.”

 
 
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