Thien Long increases brand value to $63M

With this gain, Vietnam's leading stationery group climbed 21 places to No. 59 in the Top 100 Most Valuable Vietnamese Brands, and remains the list's only representative from the stationery industry.

Brand Finance compiles the ranking using financial indicators alongside independent expert assessments to reflect brand strength and competitiveness. The firm's 2025 report values the Top 100 Vietnamese brands at a combined $38.4 billion.

Thien Long achieves a brand value of VND1.7 trillion (US$63 million). Photo courtesy of Brand Finance

The company's steady rise in brand value underscores sustainable growth and effective strategy execution over nearly 45 years of operations.

Evolving from a small workshop into a brand with global reach, Thien Long has contributed to elevating Vietnam's image through quality products.

Thien Long's products are favored by many parents and students. Photo courtesy of Thien Long

Recent momentum has been driven by product innovation, export expansion, and disciplined growth in core business lines.

Pursuing a "glocalization" approach, globalization combined with localization, Thien Long preserves its four-decade identity while enhancing professionalism. Its products are now available in 74 countries, underscoring the group's brand strength and competitive position.