Thien Long Group further invests in production, distribution

According to a representative of Thien Long, the group had set a plan years ago to upgrade shopping experiences by building a store chain that brings customers many personal experiences like in well-known stationary store chains in Asia as well as the world.

Inside Thien Long's Clever Box store. Photo by Minh Huy

The target was partly reached as Thien Long Group opened Clever Box stores in October and November this year. The store chain offers stationeries and creates a world of creative toys, and souvenirs through DIY and STEAM items.

Thien Long Group opens Clever Box at 366A23 Phan Van Tri, Ward 5, Go Vap District, Ho Chi Minh City on December 23, 2022. Photo by Minh Huy

Aside from a wide range of products and creative toys with high educational values, Clever Box provides unique experiences to customers.

The stores have cozy spaces featuring eye-catching designs and arrangements that inspire customers of all ages to discover "a creative world."

Products at a Clever Box store. Photo by Minh Huy

Clever Box also has a high-tech platform offering a quick transaction experience to customers. In the coming time, the group will expand the store chain’s online channel cleverbox.vn, e-commerce platforms as well as offline channels.

Customers decorate their canvas bags with Thien Long's canvas pens at a Clever Box store. Photo by Minh Huy

The Clever Box store chain has further improved the distribution system of Thien Long. The group currently manages 55,000 selling points and channels from GT to MT and B2B and e-commerce channels.

New plant and distribution center

In the final quarter of 2022, Thien Long Group also put into operation Thien Long Long Thanh Factory in the southern Dong Nai Province and a distribution center in Le Minh Xuan Industrial Zone in HCMC’s Binh Chanh District.

The new factory covering nearly 10,000 square meters has a capacity of 739 million products per year. The project required a total investment of VND230 billion. The Thien Long Long Thanh Factory plays a role of helping the group diversify products and increase sales.

Thien Long Long Thanh Factory. Photo by Thien Long

Once the new factory is completed, the Thien Long Long Thanh factory complex will have a total area of 28,450 square meters. The new plant and the current Nam Thien Long factory covering 15,750 square meters in Tan Tao Industrial Park in HCMC will help raise the group's production capacity to meet the market demand and contribute to the growth of Thien Long.

In mid-October, Thien Long Group opened the distribution center in Le Minh Xuan 3 Industrial Zone in HCMC’s Binh Chanh District. Work began on the project in December 2021. The five-story facility covering 14,000 square meters can handle 14,000 tons of goods and 1,000 orders from e-commerce channels each shift.

Thien Long Group's distribution center in Le Minh Xuan 3 Industrial Zone in HCMC’s Binh Chanh District. Photo by Thien Long

Recently, Thien Long Group was also named one of the Top 100 Sustainable Businesses by Vietnam Chamber of Commerce and Industry (VCCI) and Vietnam’s 50 Best-Performing Companies by Nhip Cau Dau Tu Magazine.