Synnex FPT, Greenwise strategic partnership distributes Nordic Naturals

Jack Hong (L) and Duong Dung Trieu (R) shake hands after finishing the signing ceremony of the strategic partnership in Hanoi on Aug. 24, 2023. Photo courtesy of Synnex FPT

Synnex FPT is not only looking for new product prospects to achieve its growth ambitions, but it is also eager to leverage its nearly 30 years of distribution experience, find partners, and negotiate to deliver the best products to the Vietnamese market. It is a distribution partner for approximately 50 major technology brands worldwide.

Almost 30 years of distribution management experience have also been packed and evolved into a digital distribution platform (DDP), formally released by Synnex FPT in July.

Furthermore, the company's proven strengths in operating distribution channels, market research, products, and distributor sales promotion programs will be the primary motivators for its success in this new business segment.

Duong Dung Trieu, Chairman of Synnex FPT and FPT Pharma. Photo courtesy of Synnex FPT

FPT Pharma will bring Nordic Naturals brand functional food products to Vietnam under the cooperation agreement.

This is a group of products that promote the addition of micronutrients for children under the age of 12 (including babies in the mother’s womb).

Nordic Naturals is an American brand with 28 years of experience in the production of health-promoting supplements, particularly fish oil-based products.

Omega-3 fish oil is sourced from the northernmost Norwegian seas, and advanced production technology is used to ensure product purity and freshness.

A number of third-party organizations, including the American Pregnancy Association, Better Nutrition, Taste for Life, and others, have certified the quality of Nordic Naturals products.

Jack Hong (L), Managing Director of Greenwise. Photo courtesy of Synnex FPT

Nordic Naturals has long been known to Vietnamese customers, who can now purchase authentic products guaranteed by FPT.

According to Duong Dung Trieu, Chairman of Synnex FPT and FPT Pharma, the first thing to ensure for medicines and functional foods is the origin and quality of the products.

Nordic Naturals products will reach Vietnamese customers at reasonable prices and true standard quality thanks to this collaboration agreement with the supplier.

As part of the signing ceremony, FPT Pharma announced a collaboration with Chothuoctot.vn, one of Vietnam's leading online drug distribution and retail systems, and a number of other major pharmaceutical retail chains.

Bui Duc Hanh (L), CEO of Cho Thuoc Tot, and Nguyen Ngoc Minh Huan (R), CEO of FPT Pharma, shake hands at the signing ceremony. Photo courtesy of Synnex FPT

The products to hit shelves in September are children's eye health gummies, which are ideal for children aged 2 to 12 who are exposed to lots of blue light, as well as DHA chewing gummies for children aged 2 to 6 help to develop the brain and central nervous system, increase concentration, and improve learning and calculation ability.

Children's DHA promotes a healthy central nervous system and immune system in children aged 3 to 6 while Vitamin C gel supports resistance in young children. Prenatal DHA promotes the baby's optimal brain and visual development in the womb, as well as the mother's psychological well-being throughout the pregnancy.

Baby vitamin D3 for children aged 0 to 12 months helps children's immune systems and bones, as well as promotes sleep.

FPT Pharma, a new component in the healthcare supply chain, will provide more suitable choices to match Vietnamese demand and renowned domestic and foreign partners thanks to its expertise and capacity.