Samsung Electronics appoints new president for Samsung Vina

By Van Pham    February 4, 2021 | 01:35 am PT
Kevin Lee, a veteran in the mobile telephony industry with over 30 years’ leadership experience, has been named the new president of Samsung Vina Electronics.

He was senior vice president, Verizon Account, at Samsung Electronics America and president of Samsung Electronics Benelux and Greece before coming to Vietnam.

Under his leadership, Samsung Vina aims to sustain its commercial success in Vietnam, expand its sustainable business practices, build stronger and more impactful strategic partnerships, nurture innovation and become Vietnam’s top-of-mind, premium consumer electronics brand.

Kevin Lee said: "Vietnam is going to be in the spotlight in 2021. I want to be a part of Vietnam’s success stories by capturing opportunities for growth: recovered economy, IoT technology, open business environment and a young, captivated generation of new consumers. I envision Samsung to be the brand that places itself into the right opportunities and at the appropriate channels where we provide the most value for consumers. Then and only then can we become the most beloved brand and stand out in a competitive landscape."

Samsung’s ultimate goal in the coming years is becoming a brand that has widespread recognition across business units, winning consumers' hearts and support, and maintaining leadership positions in products categories where the company has a presence.


Kevin Lee, new president of Samsung Vina Electronics.

To achieve these goals, Samsung’s strategic growth roadmap under Kevin Lee’s leadership will revolve around two main driving forces.

The first is to focus more on people. For consumers, Samsung Vina will maintain a consistent brand voice which allows consumers to recognize and remember the brand with ease. The company aims to conduct more market research programs to further understand and communicate with consumers.

It will also strengthen strategic partnerships with business partners and influencers on a "win-win" basis, while reinforcing its workforce with rigorous training programs and competitive, best-in-class benefits.

In many places, Samsung Vina runs corporate social responsibility programs, including specialized training programs in line with the government’s directive to improve Vietnam’s digital literacy and other initiatives that improve people’s quality of life.

Second is utilizing impactful innovations with on-demand flexibility. Samsung Vina is committed to delivering meaningful products and at the same time reimagining operations in this new age.

Samsung Vina will utilize its technology base to drive digital transformation and new innovations with on-demand flexibility.

Samsung is well-known for transformative ideas and technologies like TVs, smartphones, wearable devices, tablets, digital appliances, network systems, system LSI, foundry, and LED solutions.

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