Norbreeze Group appoints new chairman

Stig Maasbøl brings over 30 years of executive leadership experience to his new role, including his current position as group CEO of Scancom International A/S.

He succeeds Anders Peter Juel Sauerberg, who will remain on the board of Norbreeze Group and continue as group CEO and chairman of the subsidiary companies.

Having served on the Norbreeze Group Board and as vice chairman of its subsidiary companies for over four years, Stig Maasbøl's transition to chairman is seen as a natural progression in his leadership journey with the group.

Stig Maasbøl, new Chairman of Norbreeze Group. Photo courtesy of Norbreeze

In his new role, Stig Maasbøl will focus on strengthening the foundation of Norbreeze Group and driving consistent double-digit growth with strong profitability.

"We are thrilled to welcome Stig Maasbøl as our new Group Chairman," said Anders Peter Juel Sauerberg, Group CEO of Norbreeze Group. "Stig Maasbøl's extensive experience and proven leadership will be invaluable as we continue to strengthen our market position and pursue our ambitious growth targets. I am confident that under his guidance, we will achieve new milestones and enhance our profitability."

Stig Maasbøl expressed his honor in taking on the role during what he described as an exciting time for Norbreeze Group.

He emphasized that the company's commitment to excellence and innovation aligns with his vision for the future. "Together, we will build on the solid foundation laid by the Norbreeze Group team and drive the company towards greater success and sustainable growth."

He also acknowledged the contributions of Waldemar Schmidt, who served as chairman for 10 years and had a substantial impact on the company's growth and strategic direction. Waldemar Schmidt will continue to contribute as a senior advisor to the Norbreeze Group Board.

Anders Peter Juel Sauerberg, Group CEO of Norbreeze Group. Photo courtesy of Norbreeze

Established in Singapore in 2004 by Anders Peter Juel Sauerberg and Anne Trads Juel Sauerberg, Norbreeze Group works on distributing, marketing, and developing global lifestyle brands that epitomize timeless design and quality.

The group's subsidiaries include Norbreeze Collective Asia, the exclusive distributor for Pandora in Indochina, a JV with an American Group, and August Berg, an esteemed Danish watchmaker.

With a team of more than 200, Norbreeze Group manages over 30 stores and extends its reach to more than 300 retail outlets across Asia.

Guided by a commitment to Danish design and innovation, Norbreeze Group's expansion reflects the founders' vision for excellence in the lifestyle brand market.

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