New MICE center to open in Binh Duong

By Phong Van   August 2, 2022 | 01:00 am PT
WTC Binh Duong New City Expo will provide international one-stop MICE (meetings, incentives, conferences and exhibitions) services as Vietnam's first World Trade Center.

WTC Binh Duong New City Expo (WTC Expo), to be launched on Aug. 8, is a promising new facility within the MICE community in Southeast Asia and acts as an ideal platform for some of the largest trade shows, exhibitions, and events.

The WTC Binh Duong New City Expo from aerial view. Photo by

WTC Binh Duong New City Expo. Photo by Thanh Nam

WTC Expo was established at the core of Vietnam's first World Trade Complex, a 165,000 square meter area in Binh Duong Province with modern infrastructure and good connectivity to the surrounding region. The complex has plans for the development of many residential and commercial buildings, multi-purpose stadiums, shopping malls, and a metro station connecting to Ho Chi Minh City.

WTC Expo is a column-free facility specializing in hosting MICE-related events. It has a total construction area of 22,000 square meters, including an indoor exhibition area of 15,000 square meters consisting of three halls.

The promising new exhibition facility is gaining momentum as an emerging MICE business destination in Southeast Asia. Although Vietnam has recorded the world's highest economic growth, it has been evaluated as lacking in areas related to facilities for international MICE events. Accordingly, WTC Expo is expected to solve issues related to the supply shortage of exhibition facilities and will become a driving force for a new leap forward in Vietnam's MICE industry.

Binh Duong Province is an economic powerhouse located in Vietnam's Southern Key Economic Region. The economic powerhouse has more than 4,000 FDI projects invested in the province with a total investment capital of nearly $40 billion, recording the highest per-capita monthly income in Vietnam with a figure of over VND7,120,000 in 2021.

Binh Duong has been developed based on the concept of an "innovation region", encompassing residential complexes, universities, hospitals, and other social infrastructure, along with more than 30 large-scale industrial parks.

WTC Expo will be launched on Aug.8. Photo by

WTC Expo will be launched on Aug. 8. Photo by Thanh Nam

In Vietnam, there is a MICE business entry barrier for overseas organizers driven by complicated administrative procedures in applying for exhibition licenses. However, now with the introduction of WTC Binh Duong New City, the process is easier as they provide a one-stop service for overseas organizers to host their events at WTC Expo.

WTC Binh Duong also provides supporting services in administrative procedures and market research through cooperating with relevant government agencies when overseas organizers wish to host their show at WTC Expo. Besides, it has partnerships with overseas organizers that wish to expand their impact to Vietnam, but do not have a sales department or agency in Vietnam. This partnership helps support organizers’ local sales activities and on-site exhibition operations and minimizes the risk of holding exhibitions for overseas organizers.

WTC EXPO is the latest exhibition facility built by Becamex IDC, one of Vietnam's most prominent industrial and urban real estate developers, and managed by WTC Binh Duong Co.Ltd., a Becamex IDC subsidiary.

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