Nearly 2,700 people join Eaton Park's kick-off ceremony

By Thy An   March 19, 2024 | 11:00 pm PT
Malaysian developer Gamuda Land launched its Eaton Park project in Vietnam on March 15, with 24 distribution agents present at the bustling kick-off ceremony.

The event was held at the largest convention hall in Ho Chi Minh City’s Thu Duc City in the Sala urban area, with nearly 2,700 attendees, including the developer's staff and sales specialists from the market's leading real estate distributors from across Vietnam.

Eaton Park launching ceremony brought together the 24 biggest sales agents on the market. Photo courtesy of Gamuda Land

Eaton Park launching ceremony brought together the 24 biggest sales agents on the market. Photo courtesy of Gamuda Land

Speaking at the ceremony, Gim Teck Yew, Head of Sales and Marketing at Gamuda Land, said that Eaton Park is Gamuda Land's key high-end project in the east of Ho Chi Minh City, and part of their QTP (Quick Turnaround Project) development strategy to expand business scale in Vietnam.

Eaton Park was developed with the goal of becoming a new standard home model for a community of elite, modern residents who are looking for an ideal place to live in harmony with nature, balancing body and mind while still possessing an upper-class temperament.

During the event, in addition to introducing details of the project, Gamuda Land also announced a pre-designed sales policy for Eaton Park before the opening date.

Accordingly, customers only need to pay 5% of the apartment value to sign a sales contract. In the first three years of the five-year payment schedule, customers only need to pay a total of 30% of the price divided into 6 installments until receiving notice of home handover.

When receiving the house, the customer needs to pay an additional 35%, and the remainder into two installments for the next year.

Gamuda Land announced an attractive sales policy during Eaton Park launching event on March 15, 2024. Photo courtesy of Gamuda Land

Gamuda Land announced an attractive sales policy during Eaton Park launching event on March 15, 2024. Photo courtesy of Gamuda Land

According to many agents attending the ceremony, this is considered one of the most attractive sales policies in the southern real estate market today.

The policy is yet to include the preferential discount rate that the investor offers to customers who order early, which is usually not less than 5% and will be announced on the opening day.

Eaton Park is the only high-end project at the eastern gateway to the city center launched at the present time.

Located in the central area of former District 2 of Thu Duc City, it is one of the most prime locations in Ho Chi Minh City. It's situated right in front of Mai Chi Tho Street, only 15 minutes by car from the center of District 1.

Covering a total land area of 3.77 hectares, the project is planned with six towers ranging from 29 to 39 floors. It will provide 1,968 luxury apartments with 1 to 3 bedrooms, 12 penthouse apartments, 52 podium service stores, and 21 shophouses. The estimated total development value (GDV) is more than US$1.1 billion.

Eaton Park also boasts an architectural design inspired by the rhythmic movement of rolling waves and the sculptural language of geological formations. Its noble and elegant appearance will bring pride and honor to its deserving homeowners.

With a height of up to 39 floors, once completed, the project will stand as a towering landmark in the eastern skyline of Ho Chi Minh City.

With enthusiasm and attention to every detail in the master plan, Eaton Park is expected to establish a new standard of urban life that is comprehensive, rich, and exciting.

Gamuda Land is one of the prominent foreign investors that has been present in the Vietnamese real estate market for a long time, through many ups and downs.

When entering the market in 2007, this developer boldly spent nearly US$347.97 million in initial investment capital for the 292-hectare Gamuda City urban area in Hoang Mai District, Hanoi, and US$145.66 million on the 82-hectare Celadon City in Tan Phu district, HCMC.

To date, these two projects have become the most prominent models of international green urban areas in these two markets.

Following those successes, Malaysia's leading real estate enterprise is showing strong ambition to enhance its position in Vietnam with impressive moves in recent times.

Eaton Park possesses a prime location and a unique architectural project. Photo courtesy of Gamuda Land

Eaton Park possesses a prime location and a unique architectural project. Photo courtesy of Gamuda Land

In 2022, Gamuda Land carried out two large-scale M&A deals in a row. The first is the acquisition of the Artisan Park commercial townhouse project in Binh Duong New City from TDC. The US$54 million deal was among the top 10 most typical M&A deals of the year.

Next, Gamuda Land merged with a domestic company to own the Elysian high-end apartment complex project with an estimated GDV of over US$250 million in Thu Duc.

In addition to impressive progress in the marketplace, Gamuda Land has also emerged in recent years as one of the pioneering real estate businesses that comply with environmental, social, and governance (ESG) principles.

This orientation is concretized by applying the biophilic architectural design method to the project, aiming to create residential communities living in harmony with nature.

To pursue sustainable development, Gamuda Land has established and committed to effectively implementing the Gamuda Green Plan, a comprehensive framework with tangible, measurable goals oriented towards the ESG aspects set for the next 5 years, with an extended vision to 2030 and beyond.

Some goals shared by the investor include a plan to reduce direct and indirect greenhouse gas emissions from its operations by 30% by 2025 and 45% by 2030.

 
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