I shut down my restaurant after 5 months of losses

Business started declining in early June, but I encouraged and reassured the staff that our restaurant was not the only one struggling amid difficulties in the economy.

I had tried to boost revenue in every way possible, including promotions, adding new dishes, lowering prices for large groups, offering free delivery, and improving service and customer care. The business reported losses every month from July to November, when the lease contract ended, and I decided to close it.

As my restaurant shuttered, I felt more sympathy for the staff than regret for my 7 years journey.

After a decade working and doing business in the food and beverage industry, I realize that the difficulties it is facing are inevitable.

The more experience I gain, the less I tend to offer advice to people looking to enter the sector since it is always easier said than done and I do not have any universal tips for them.

Personally, I think everyone’s circumstances are different depending on whether they are persistent, passionate and diligent or they find like-minded business partners.

How has 2024 been for you?

*This opinion was translated into English with the assistance of AI. Readers’ views are personal and do not necessarily match VnExpress’ viewpoints.