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Masterise Group announces strategic corporate responsibility program

By Ngoc Diem   April 29, 2022 | 04:00 am PT
Masterise Group has announced a long-term corporate social responsibility program in Vietnam called 'Build a Better Future', which consists of progressive initiatives and practical values for the community.

The program focuses on three goals including environment – education – humanitarian aid, to enhance future generations' living environment, and education.

Toward the United Nations Sustainable Developments Goals (SDGs), the program is a crucial step in line with the group's roadmap for sustainability, following its previous corporate social responsibilities (CSR) efforts.

Jason Turnbull (L), Deputy Managing Director and CFO, Masterise Homes, and partners accompanying the program. Photo by Masterise Group

Jason Turnbull (L), Deputy Managing Director and CFO, Masterise Homes, and partners accompanying the program. Photo by Masterise Group

The first approach is to provide a sustainable living environment by developing infrastructure. Masterise Group joins hands with local authorities in developing infrastructure providing services to address the specific needs of rural communities. It also sets goals to enhance the quality of education and raise social awareness, ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all.

Besides, delivering humanitarian aid, the group commits to accompanying, enabling, and connecting communities as they grapple with complex challenges like natural disasters and epidemics.

"In this strategic program, we are gradually taking our small but effective first steps in collaboration with like-minded partners to enhance the living quality for Vietnamese people and contribute to building a sustainable community as a long-standing commitment at Masterise Group," said Jason Turnbull, Deputy Managing Director cum CFO, Masterise Homes.

Jason Turnbull, Deputy Managing Director cum CFO, Masterise Homes speaks at the press launch. Photo by Masterise Group

Jason Turnbull, Deputy Managing Director cum CFO, Masterise Homes speaks at the press launch. Photo by Masterise Group

As a part of the program, Masterise Group announced the long-term strategic partnership with UNICEF Vietnam for the 2022-2024 period in the ‘Innovation for Children’ project.

The project comprises innovations to enhance the living environment and education for future generations through introducing and testing innovative education technology to address learning poverty; children and adolescent-led innovation in schools; mainstream climate-resilient aspects by testing and scaling up the climate-resilient Water, Sanitation and Hygiene (WASH) program; to draw lessons learned from testing and advocate for large-scale adaptation of practical innovations for regions that face similar situations.

Further information will be announced by Masterise Group and partners in the near future.

Jason Turnbull (L) and Rana Flowers, UNICEF representative to Vietnam, sign a long-term strategic partnership. Photo by Masterise Group

Jason Turnbull (L) and Rana Flowers, UNICEF representative to Vietnam, sign a long-term strategic partnership. Photo by Masterise Group

"We celebrate Masterise Group’s support as an example of the important role that can be played to improve the development outcomes for children, to contribute to prosperity of the country in the future, and to actively tackle the challenges of climate change", said Rana Flowers, UNICEF representative to Vietnam.

The program is also a long-term partner of Room to Read in the girl’s education program – an effort to eliminate discrimination in education. Through this program, Masterise Group collaborates with Room to Read and others to organize classes in life skills education, counseling and giving mental support to girls in difficult circumstances.

Masterise Group will announce more information about the progressive and comprehensive initiatives under the 'Build a Better Future' program on a larger scale from South to North in 2022.

The UNICEF representative to Vietnam speaks at the press launch. Photo by Masterise Group

The UNICEF representative to Vietnam speaks at the press launch. Photo by Masterise Group

Masterise Group is a real estate private corporation with the main business lines including residential, commercial, retail real estate, property management services, and other profitable activities.

Masterise Homes, a member of Masterise Group, manages several luxury real estate projects and services in the Vietnamese market and beyond. The company demonstrates capabilities via a strategic partnership with Marriott International, one of the largest hotel brands in the world with iconic brands of Marriott, JW Marriott, and The Ritz-Carlton.

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