Masan Consumer posts over $190M in revenue in first two months

A company representative noted that the fast-moving consumer goods (FMCG) sector typically records single-digit growth, indicating that the company's performance reflects steady expansion driven by its brand portfolio and distribution capabilities.

Core product categories continued to contribute to growth. The condiments segment generated approximately VND1.98 trillion in revenue, up 22.8% year-on-year, with fish sauce accounting for nearly 90% of the increase. The convenience food segment recorded about VND1.52 trillion in revenue, rising 10.3%, mainly supported by premium product lines, which grew around 17% compared to the same period.

Customers select Masan Consumer products at a supermarket. Photo courtesy of Masan

Other categories also recorded positive results. Personal care products increased 27.7%, supported by new product launches, while coffee sales rose 6.6%. The bottled beverage segment remained relatively stable, with the company expecting stronger growth in the coming months as it expands distribution across restaurants, eateries, and cafés.

The company's diversified portfolio, which includes condiments, convenience foods, beverages, and personal care products, continues to support stable growth and mitigate risks associated with individual product categories.

Distribution expansion remains another key growth driver. The company's Retail Supreme model, a premium retail distribution approach, expanded to approximately 420,000 sales points as of February, up 80% year-on-year. The average number of stock-keeping units (SKUs) per order increased to 5.5, up 85%.

In addition, around 33,000 outlets now carry the company's full product range, an increase of 50% year-on-year. According to the company, broader coverage and higher product penetration per outlet have contributed to improved order value and operational efficiency. Retail Supreme is expected to account for 30-40% of MCH's revenue growth this year.

Omachi Asian Street Food products. Photo courtesy of Masan

MCH shares have also drawn attention from international investors. In the first-quarter 2026 review, the company was added to the MVIS Vietnam Local Index, which underpins the VanEck Vectors Vietnam ETF, with assets of approximately $573 million. The estimated purchase value is around $34.4 million.

A company representative said inclusion in a major ETF tracking the Vietnamese market is generally viewed as a positive signal, as such funds typically require companies to meet standards related to market capitalization, liquidity, and transparency. Increased participation from passive funds may also improve liquidity and broaden the investor base.

Separately, Masan Consumer raised its foreign ownership limit to 100%, according to an announcement on March 17. The move is expected to support potential inclusion in additional international indices and attract further institutional investment.

Masan Consumer is a subsidiary of Masan Group (MSN), operating in the consumer goods sector. Its portfolio includes condiments, convenience foods, beverages, and personal care products, with brands such as Chin-su, Nam Ngu, Omachi, Kokomi, and Wake-up 247. The company's products are widely distributed domestically and exported to multiple international markets, contributing significantly to the group's overall cash flow.